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Senior Conceptual and Digital Copywriter
Remuneration: | market-related |
Location: | Cape Town |
Job level: | Junior/Mid |
Job policy: | Employment Equity position |
Type: | Permanent |
Reference: | #NF6a |
Company: | ninety9cents |
Our Cape Town office is looking for a senior conceptual and digital copywriter to join our Creative Team.
Role summary:
We have an opportunity for a senior copywriter who is passionate about conceptual thinking and eager to make an impact within our agency. We want a dedicated conceptual digital copywriter who is versatile and has an in-depth understanding and insight into different markets and what makes the consumer tick. You’ll be working with our digital and ATL team and will play a key role as the partner with our creative director on a wide range of projects.
We’re looking for someone who is adept at conceptualising and implementing innovative digital led and ATL campaigns. The successful applicant has proven cut-throat writing skills working on a large national retail brand, is able to work across various target markets, platforms and channels, has proven understanding of retail and brands, keeps a cool head and delivers exceptional results under pressure; against fast and tight deadlines and in volume. Our ideal candidate is able to work collaboratively in a team and is resourceful; focused and level-headed.
Summary of main duties:
- Translate the brief and the strategic requirements into a compelling creative solution
- Presentation of work to the creative group head and/or creative director
- Be the custodian and creator of the copy, tone and language style of the client's brand
- Together with an art director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
- Pro-actively identify creative digital trends and opportunities
- Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
- Take ownership of your tasks and actively manage the creative process to progress towards the deadline
- Relevant years’ conceptual digital copywriting experience within an advertising agency
- Strong conceptual ability
- Advanced brand copywriting
- Attention to detail
- A solid portfolio that reflects creative copywriting proficiencies – both ATL and Digital work
- Understanding of advertising as a selling tool
- Capability to take on campaigns with multi-element tasks which require a concept and a thought through process
- Accept guidance and respond well to criticism
- Resilient – can accept setbacks
- Finely honed copywriting skills and latest techniques
- Have a great sense of humour
- Have an understanding of writing for SEO and keywords
- AdWords, Analytics, Reporting
- Must demonstrate creative insight and brilliance for client solutions across all media platforms
- Create copy across multiple channels
- Consistently produce creative elements against a deliverables list
- Lead brainstorms and conceptualisation
- Lead the craft and design of an idea
- Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work
- Relevant degree/diploma
- Be proficient in PowerPoint/Keynote, MS Word
Posted on 26 Jun 11:37, Closing date 25 Jul
A leading full-service communications agency, known for seamlessly delivering impactful solutions with unparalleled retail expertise. From strategy to execution across all media types, 99c is the trusted partner for brands navigating the complexities of advertising and marketing.
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