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Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

(Image supplied)

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

2 days

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

14 Feb 2025

More news

Dentsu X: Shaping the future of experiences

CRM, CX, UX

Dentsu X: Shaping the future of experiences

Dentsu 11 hours

Martin Limpert appointed to steer Range Rover into an electric future

Dealers

Martin Limpert appointed to steer Range Rover into an electric future

1 day

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Advertising

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Image supplied.

Advertising

NYF launches the Lady Liberty Leadership Programme

12 Feb 2025

Nairobi Fashion Week 2025 puts regenerative fashion in the spotlight

Fashion

Nairobi Fashion Week 2025 puts regenerative fashion in the spotlight

11 Feb 2025

Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

E-commerce

Top 10 countries most addicted to online shopping | China tops the list, UK and US follow closely

10 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Social Media

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

SuperSport earns rights to broadcast the 2025 FIH Indoor Hockey World Cup

Sport

SuperSport earns rights to broadcast the 2025 FIH Indoor Hockey World Cup

4 Feb 2025

GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Kantar 30 Jan 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

Digital

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Branding

Apple the world’s most valuable brand… again

22 Jan 2025

Cape Town crowned best city in the world by Time Out

Tourism

Cape Town crowned best city in the world by Time Out

16 Jan 2025

The 2025 Tabbie Awards competition for B2B online and print publications is open (Image supplied)

Media

2025 Tabbie Awards competition open

9 Jan 2025

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

Sales

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

9 Jan 2025

Media

As trust plummets, how can mainstream media rebuild credibility?

Anita Varma 6 Jan 2025

Icon of Indian advertising, Walter Saldanha, leaves a lasting legacy at 93

Advertising

Icon of Indian advertising, Walter Saldanha, leaves a lasting legacy at 93

3 Jan 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

Artificial Intelligence

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

Trace Awards 2025 to showcase Africa's musical diversity

Music

Trace Awards 2025 to showcase Africa's musical diversity

3 Jan 2025

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Media Freedom

Trump's U-turn on the banning of TikTok

Danette Breitenbach 2 Jan 2025

(Image supplied)

The One Club for Creativity

Young Ones One Show launches new creative brief Clash Royale

23 Dec 2024

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

Marketing

LinkedIn boost B2B marketing intelligence with Companies Hub

20 Dec 2024

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

Marketing

WPP and UMG form partnership connecting audiences through music

18 Dec 2024

Under The Tongue, the untold story of the adidas Predator football boot

Film

Under The Tongue, the untold story of the adidas Predator football boot

9 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Source: The Good Things Guy Re.Bag.Re.Use was the only winner from Africa in the Global Alliance World Public Relations and Communication Awards 2024

PR & Communications

Re.Bag.Re.Use: Africa's only winner at the Global Alliance World PR and Communication Awards 2024

28 Nov 2024