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Positive portrayals of men in ads boost brand equity and salesKantar

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Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

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Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

Marketing & Media

WPP and UMG form partnership connecting audiences through music

3 days