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Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 6 hours

Media24 starts transition to a fully digital media company

Media

Media24 starts transition to a fully digital media company

31 Oct 2024

Hyper-personalisation is the future of customer care

CRM

Hyper-personalisation is the future of customer care

29 Oct 2024

Customer loyalty/rewards programmes: Why CX and personalisation are the key to winning

CRM

Customer loyalty/rewards programmes: Why CX and personalisation are the key to winning

Michael Levinsohn 28 Oct 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

Using data to revolutionise customer experiences

Technology

Using data to revolutionise customer experiences

21 Oct 2024

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Advertising

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

18 Oct 2024

Image source: Hanna Kuprevich –

Management & Leadership

Evolution of the workplace: Recognising individual employee values and needs

16 Oct 2024

How WhatsApp automation can enhance customer service

CRM

How WhatsApp automation can enhance customer service

Xander Barnard 16 Oct 2024

5 hospitality trends for SA’s summer season

Hospitality

5 hospitality trends for SA’s summer season

Michelle Cyster 11 Oct 2024

Personalised marketing in travel: Why knowing your audience matters

Marketing

Personalised marketing in travel: Why knowing your audience matters

Rachel Irvine 10 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

Byte-sized learning: How TikTok is reshaping corporate training

Social Media

Byte-sized learning: How TikTok is reshaping corporate training

Issued by icandi CQ 10 Oct 2024

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Advertising

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Issued by Invibes Advertising 9 Oct 2024

Juta acquires Contractzone and Litigator to expand legal tech solutions

Publishing

Juta acquires Contractzone and Litigator to expand legal tech solutions

Issued by Juta and Company 7 Oct 2024

Now is the time for retailers to prepare for the peak shopping season

Retail

Now is the time for retailers to prepare for the peak shopping season

2 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Innovative loyalty progammes are key component of modern retail strategies

CRM

Innovative loyalty progammes are key component of modern retail strategies

27 Sep 2024

Navigating digital transformation in South Africa’s retail space

Technology

Navigating digital transformation in South Africa’s retail space

Boyd Chislett 25 Sep 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

Brave Group releases Forge, an AI-driven solution for marketers

Artificial Intelligence

Brave Group releases Forge, an AI-driven solution for marketers

Issued by Brave Group 20 Sep 2024

PR & Communications

#Exclusive: Dustin Chick: Enough of the OMGs – it’s time to ask, ‘what now?’

Dustin Chick 18 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

Data-rich loyalty programmes can boost retail businesses in SA

CRM

Data-rich loyalty programmes can boost retail businesses in SA

12 Sep 2024

5 WhatsApp trends transforming retail customer communication in 2024

Trends

5 WhatsApp trends transforming retail customer communication in 2024

Xander Barnard 11 Sep 2024

How Gen AI can ease the burden of consumer decision-making

Technology

How Gen AI can ease the burden of consumer decision-making

Junaid Kleinschmidt 10 Sep 2024

Tapping into the power of genuine consumer stories

Social Media

Tapping into the power of genuine consumer stories

Issued by Brand Influence 10 Sep 2024

Fitness apps are transforming health and wellness in South Africa

Research

Fitness apps are transforming health and wellness in South Africa

Issued by KLA 10 Sep 2024

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

Marketing

Top CEOs and thought leaders address AI in marketing at upcoming MMA SA Impact Forum

9 Sep 2024

Are classrooms frozen in time? The urgent need for educational reform

Primary & Secondary Education

Are classrooms frozen in time? The urgent need for educational reform

Shaun Fuchs 5 Sep 2024

Exso enters the vaping sub-culture

FMCG

Exso enters the vaping sub-culture

6 Sep 2024

Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)

Artificial Intelligence

Lessons in digital marketing from Sanlam’s Life of Confidence campaign

4 Sep 2024

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

IMC Conference

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

4 Sep 2024

Image source: rawpixel –

Corporate & Commercial Law

Distressed retailers: Why private equity funds should come to the rescue

Tobie Jordaan, Jutami Augustyn and Paras Shah 3 Sep 2024

2024 Customer Experience Report: Key insights on SA businesses and consumer interactions

Research

2024 Customer Experience Report: Key insights on SA businesses and consumer interactions

Issued by Rogerwilco 3 Sep 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

AI in Advertising

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

HMD launching a Barbie phone that doesn't advance women's rights is very 2024.

Mobile & Apps

HMD launches retro Barbie flip phone, but forgets women empowerment

Lindsey Schutters 28 Aug 2024

Leveraging data to bridge gaps in retail logistics

Logistics & Transport

Leveraging data to bridge gaps in retail logistics

27 Aug 2024

Unleashing creativity in business

Employee Wellness

Unleashing creativity in business

Issued by Gordon Institute of Business Science 27 Aug 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

How e-commerce brands can win in the age of customer expectation

CRM

How e-commerce brands can win in the age of customer expectation

Khosi Ncube 22 Aug 2024

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Research

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Issued by KLA 21 Aug 2024

Gen Z, Millennials show shift in parent buying behaviour

Retail

Gen Z, Millennials show shift in parent buying behaviour

21 Aug 2024

Empowering African retail with a data-driven approach

Retailers

Empowering African retail with a data-driven approach

Issued by The Hive Group 19 Aug 2024

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

#CEMAfrica2024: A triumph in CX innovation

E-commerce

#CEMAfrica2024: A triumph in CX innovation

14 Aug 2024