Personalisation | Bizcommunity

Personalisation | Bizcommunity

News

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Marketing

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Issued by Wetpaint Advertising 16 minutes

The future of digital journalism and the role of web monetisation

Media

The future of digital journalism and the role of web monetisation

Alex Lakatos, Issued by MANGO-OMC 28 Mar 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

7 reasons why many students thrive in online schools

E-learning

7 reasons why many students thrive in online schools

Issued by Think Digital Academy 3 days

Artificial Intelligence

Adobe introduces Agentic AI Strategy and Brand Concierge app

27 Mar 2025

The campaign is refreshed for Gen Z's. Source: Coca Cola.

Marketing

Coca-Cola revives share a coke campaign for 2025

Karabo Ledwaba 27 Mar 2025

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Marketing

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Issued by Lavello Marketing Solutions 26 Mar 2025

Advertising

Facebook agrees to halt targeted ads for UK user after legal challenge

Karabo Ledwaba 26 Mar 2025

Marketing

What’s holding businesses back from mastering personalisation?

Andrew Solomon 26 Mar 2025

Unlocking success: 5 ways to optimise customer-centricity

SMEs

Unlocking success: 5 ways to optimise customer-centricity

Jeremy Lang, Issued by Business Partners Limited 20 Mar 2025

Social media's impact: Driving business strategies from marketing to ROI

Social Media

Social media's impact: Driving business strategies from marketing to ROI

Clara de Wet, 18 Mar 2025

5 essential website trends for 2025 and how WordPress addresses them all

Digital

5 essential website trends for 2025 and how WordPress addresses them all

Issued by Domains.co.za 17 Mar 2025

From points to purpose: The evolution of loyalty and rewards programmes

Marketing

From points to purpose: The evolution of loyalty and rewards programmes

Kgomotso Zaake, Issued by DNA Brand Architects 18 Mar 2025

Angelika Venter, graphic designer for Edge Communications discusses what makes good design vs bad design (Image supplied)

Design

The strategic role of graphic design in branding and marketing

Angelika Venter 13 Mar 2025

How SMEs can harness hyper-personalisation to redefine consumer engagement

SMEs

How SMEs can harness hyper-personalisation to redefine consumer engagement

Gugu Mjadu, Issued by Business Partners Limited 11 Mar 2025

SA's retail frenzy: Black Friday index reveals explosive growth in 2024

Sales

SA's retail frenzy: Black Friday index reveals explosive growth in 2024

10 Mar 2025

Navigating through South Africa’s evolving haircare market

Health & Beauty

Navigating through South Africa’s evolving haircare market

10 Mar 2025

Sinmisola Hughes-Obisesan. Source: Supplied.

DEI

#InternationalWomensDay2025: Sinmisola Hughes-Obisesan - A visionary driving Africa's creative future

Karabo Ledwaba 7 Mar 2025

Source: Supplied.

Banking

Discovery's financial results reveal a 34% surge in earnings, showcasing global growth

4 Mar 2025

Made for you: Tailored solutions driving growth of SA’s long-term insurance industry

Insurance & Actuarial

Made for you: Tailored solutions driving growth of SA’s long-term insurance industry

Issued by Insight Survey 26 Feb 2025

Marketing

New Gen Conference 2025: Shaping future marketing strategies with technology

24 Feb 2025

Hospitality

Top travel trends to watch: Wellness, unique hotels, and the power of influencers

18 Feb 2025

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

Takalani Masikhwa appointed as head of strategy at iProspect South Africa

Recruitment

Takalani Masikhwa appointed as head of strategy at iProspect South Africa

Issued by Dentsu 17 Feb 2025

Image source: Rabia Elif Aksoy –

Employee Wellness

Future of employee benefits: Custom insurance solutions for diverse teams

Pauline Magoxo and Shaun Raizenberg 11 Feb 2025

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Sales

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Zak Haeri, Issued by NielsenIQ 11 Feb 2025

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

3 big emerging commerce developments South African brands need to know about right now

E-commerce

3 big emerging commerce developments South African brands need to know about right now

Lebo Moerane 10 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Social Media

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Zapper introduces ‘My Cards’ feature to accelerate loyalty programmes in SA

Retail Services

Zapper introduces ‘My Cards’ feature to accelerate loyalty programmes in SA

6 Feb 2025

#BizTrends2025: 7 trends for retailers to '2020-thrive'

Trends

#BizTrends2025: 7 trends for retailers to '2020-thrive'

Evan-Lee Courie 6 Feb 2025

Source: Supplied. Brina Biggs

Trends

#BizTrends2025: Data-led insurance product development – the key to the year ahead and beyond

Brina Biggs 4 Feb 2025

Marketing

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

Marketing

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

Why 2025 will redefine loyalty programmes with personalisation at the core

CRM, CX, UX

Why 2025 will redefine loyalty programmes with personalisation at the core

Gordon Wilson 31 Jan 2025

#BizTrends2025: The future of travel - how connection, conscience, and custom comforts redefine 2025

Trends

#BizTrends2025: The future of travel - how connection, conscience, and custom comforts redefine 2025

Marc Harding 31 Jan 2025

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Digital

#BizTrends2025: Bettabets Mathabo Sekhonyana - Dispelling the dazzle: A closer look at AI's real potential

Mathabo Sekhonyana 30 Jan 2025

#BizTrends2025: Special Effects Media’s Shaheed Rajab - Community management, from likes to connections

Social Media

#BizTrends2025: Special Effects Media’s Shaheed Rajab - Community management, from likes to connections

Shaheed Rajab 29 Jan 2025

Jordan Hollander, co-founder at Hotel Tech Report

Technology

How AI will revolutionise the hospitality industry in 2025

Jordan Hollander 28 Jan 2025

#BizTrends2025: 5 trends shaping the travel sector in 2025 and beyond

Trends

#BizTrends2025: 5 trends shaping the travel sector in 2025 and beyond

Kelly Jackson 28 Jan 2025

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Advertising

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Ann Nurock 27 Jan 2025

Samsung Galaxy S25 series sets the standard of AI phone as a true AI companion

Mobile & Apps

Samsung Galaxy S25 series sets the standard of AI phone as a true AI companion

Issued by Samsung 29 Jan 2025

Education

From chalkboards to chatbots: AI in the 2025 classroom

Herkulaas MvE Combrink 24 Jan 2025

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Digital

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Tyrell Stevens 23 Jan 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

El Broide, managing director at The Platinum Club, explains why data-driven insights and creativity will shape the future of PR(Image supplied)

PR & Communications

#BizTrends2025: The Platinum Club’s El Broide on why data-driven insights and creativity will shape the future of PR

El Broide 21 Jan 2025

Abigail Buckley, digital business director at Joe Public, examines the impact on digital marketing when it comes to AI (Image supplied)

Digital

#BizTrends2025: Joe Public’s Abigail Buckley - AI's impact on digital marketing

Abigail Buckley 20 Jan 2025