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Media research | Bizcommunity

News

Source: © 123rf PwC South Africa’s Voice of the Consumer Survey 2024: South African findings report found six key imperatives to shrink the consumer trust deficit
Retail
6 key imperatives for consumer companies to shrink their consumer trust deficit

18 Jul 2024

Oscar Tshifure is the president of th Public Relations Institute of South Africa (Prisa).
Marketing & Media
Oscar Tshifure is Prisa's new president

10 Jul 2024

Effie Worldwide Report shows humanity lies at the heart of effectiveness
Marketing & Media
Effie Worldwide Report shows humanity lies at the heart of effectiveness

Issued by Association for Communication and Advertising 28 May 2024

CareerJunction Employment Insights Report - Q1 2024
HR & Management
CareerJunction Employment Insights Report - Q1 2024

Issued by CareerJunction 27 May 2024

Provide your insights for the 2024 Social Media Landscape Research
Marketing & Media
Provide your insights for the 2024 Social Media Landscape Research

Issued by Ornico 16 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends
Marketing & Media
Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
Marketing & Media
Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Call to participate in the IAB South Africa's first influencer marketing survey
Marketing & Media
Call to participate in the IAB South Africa's first influencer marketing survey

3 Apr 2024

CareerJunction Employment Insights Report - January 2024
HR & Management
CareerJunction Employment Insights Report - January 2024

Issued by CareerJunction 30 Jan 2024

Source: © Medium From co-created content to 'staying true to #delulu' on TikTok, the shift where everyone can have a voice has unleashed creativity for all
Marketing & Media
Creative bravery needed in an era where storytelling has become predictable

23 Jan 2024

Image supplied. Joe Otin, the chief executive of The Collective, a digital advertising agency in Kenya, is Pamro's Piet Smit Achiever of the Year
Marketing & Media
Pamro's Piet Smit Achiever of the Year is Kenya's Joe Otin of The Collective

13 Sep 2023

Image supplied. Paper imagery - credit Devin Lester. 49% of South Africans prefer to read printed books and magazines, while around 44% prefer to read news on their computer or device.
Marketing & Media
Survey finds half of South Africans prefer printed material, just under half prefer digital news

24 Aug 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research
Marketing & Media
BRC commissions television universe update and other research

15 Aug 2023

Image supplied. Oscar Tshifure has been appointed president-elect of the Public Relations Institute of South Africa (Prisa)
Marketing & Media
Razor PR's Oscar Tshifure: Prisa president-elect

24 Jul 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.
Marketing & Media
Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report
Marketing & Media
Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Source: © Pixabay A Centre for Analytics and Behavioural Change report analyses the online conversation around recent EFF’s National Shutdown
Marketing & Media
Social media report on the EFF National Shutdown

31 Mar 2023

Razor launches Public Affairs practice
Marketing & Media
Razor launches Public Affairs practice

Issued by M&C Saatchi Abel 22 Feb 2023

Source:
Marketing & Media
Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Peter Langschmidt. Source: Supplied.
Marketing & Media
The PRC launches digital currency based on Google analytics

4 Nov 2022

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"
Marketing & Media
Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Issued by Spark Media 20 Oct 2022

Source: Picture Supplied.
Marketing & Media
Trevor Noah brought a new perspective to TV satire - as well as a whole new audience

Gibson Ncube 4 Oct 2022

Image supplied: Giuliana Dias, the senior director of research and insights at Paramount Africa
Marketing & Media
How important research really is, according to Paramount Africa's senior director of insights

Emily Stander 5 Sep 2022

Source © Tailor Brands The Publisher Research Council's new readership currency READ2021 (REader Audience Data) has been released
Marketing & Media
PRC releases new readership currency, Read2021

19 Aug 2022

Image supplied: Nkaroleng Matjie
Marketing & Media
#YouthMonth: Nkaroleng Matjie, strategist at Penquin

Emily Stander 30 Jun 2022

Halfway into a 'not so happy' 2022
Marketing & Media
Halfway into a 'not so happy' 2022

Issued by Advertising Media Forum 7 Jun 2022

Source:
Marketing & Media
AFP joins project to create code of conduct for European fact-checkers

10 Dec 2021

Mandisi Ads gives impetus to the COID Act!
Marketing & Media
Mandisi Ads gives impetus to the COID Act!

Issued by Mandisi Ads 11 Nov 2021

Pamro Africa's annual event a success
Marketing & Media
Pamro Africa's annual event a success

10 Nov 2021

Source:
Marketing & Media
Pamro's 22nd conference almost here

20 Sep 2021

Josephine Buys
Marketing & Media
Josephine Buys, in her own words

26 Aug 2021

Source:
Marketing & Media
Pamro to host 22nd annual conference in October - virtually

23 Aug 2021

Call for papers for the 22nd Pamro All Africa Media Research webinar
Marketing & Media
Call for papers for the 22nd Pamro All Africa Media Research webinar

23 Jul 2021

Source:
Marketing & Media
Dove research shows effect of filters and retouching apps on young girls in SA

2 Jun 2021

Amasa Media Management in Brand Building online course with Vega School: 1 July-9 September 2021
Marketing & Media
Amasa Media Management in Brand Building online course with Vega School: 1 July-9 September 2021

Issued by Amasa 18 May 2021

Every country needs an audience measurement organisation
Marketing & Media
Every country needs an audience measurement organisation

26 Feb 2021

South Africa's telecommunications advertising and media research in 2019 and 2020
Marketing & Media
South Africa's telecommunications advertising and media research in 2019 and 2020

Issued by Ornico 1 Dec 2020

Marketing & Media
Pamro marks 21st anniversary

13 Oct 2020

Image source: .
Marketing & Media
How digital research is best positioned to understand African consumers

23 Jul 2020

Rebooting conferencing will require confidence
Tourism & Travel
Rebooting conferencing will require confidence

24 Jul 2020

Photo by Kaboompics .com from .
Marketing & Media
Value of printed advertising inserts to drive retail sales reaffirmed

15 Jun 2020

Photo by Andrea Piacquadio from .
Marketing & Media
Social media research reveals who's behind the anti-vaccination infodemic

10 Jun 2020

Media coverage in SA shows increased calls for Covid-19 communication
Marketing & Media
Media coverage in SA shows increased calls for Covid-19 communication

14 May 2020

Media research shows uncertainty as SA goes into level 4 lockdown
Marketing & Media
Media research shows uncertainty as SA goes into level 4 lockdown

7 May 2020

Photo by Dhyamis Kleber from .
Marketing & Media
PRC introduces geo-segmentation in the form of the Neighbourhood Lifestyle Index

30 Apr 2020

Chris Moerdyk
Marketing & Media
Will the mass media learn anything from Covid-19?

Chris Moerdyk 28 Apr 2020

SA media plays significant role in Covid-19 coverage and awareness
Marketing & Media
SA media plays significant role in Covid-19 coverage and awareness

28 Apr 2020

Image source: Gallo/Getty Images.
Marketing & Media
Highlights from Pams 2019 results

22 Apr 2020

Covid-19 media research in light of lockdown extension
Marketing & Media
Covid-19 media research in light of lockdown extension

17 Apr 2020

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