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Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Exploring South Africa’s evolving travel trends in a post-pandemic world

Marketing

Exploring South Africa’s evolving travel trends in a post-pandemic world

Issued by KLA 12 Dec 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Insights into SA's alcohol consumption this festive season

Trends

Insights into SA's alcohol consumption this festive season

14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

How global and local markets shape SA consumer behaviour leading up to Black Friday

Research

How global and local markets shape SA consumer behaviour leading up to Black Friday

Issued by KLA 12 Nov 2024

The rise of alternative schooling options in South Africa

Primary & Secondary Education

The rise of alternative schooling options in South Africa

Rakhee Naik, Issued by KLA 22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Understanding Gen Z’s perception of fin-fluencers

Youth Marketing

Understanding Gen Z’s perception of fin-fluencers

Issued by KLA 26 Sep 2024

IProspect: Empowering brands with integrated solutions and unmatched expertise

Branding

IProspect: Empowering brands with integrated solutions and unmatched expertise

Issued by Dentsu 5 Sep 2024

Unlocking the power of attention economics

Digital

Unlocking the power of attention economics

Issued by Dentsu 4 Sep 2024

Image by Terry Levin @Bizcommunity.com. AI in Advertising is brought to you by the Association for Communication and Advertising. It examines AI and how it is changing the industry

AI in Advertising

AI in Advertising: AI - The most pressing challenge to the future of our industry

Jarred Cinman 30 Aug 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Clockwork’s ‘Drunk Drivers Stay for Free’ with Aware.org wins at 2024 IAB SA Bookmark Awards

IAB Bookmarks Awards

Clockwork’s ‘Drunk Drivers Stay for Free’ with Aware.org wins at 2024 IAB SA Bookmark Awards

Issued by Clockwork 22 Aug 2024

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Marketing & Media

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Community radio: The essence of a community heartbeat

Radio & Audio

Community radio: The essence of a community heartbeat

Mpho Mothapo, Issued by Motherland OMNi 25 Jul 2024

Clockwork secures 16 finalists at The Bookmark Awards 2024

IAB Bookmarks Awards

Clockwork secures 16 finalists at The Bookmark Awards 2024

Issued by Clockwork 17 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Nicola Nel appointed global managing director of PROI Worldwide

PR & Communications

Nicola Nel appointed global managing director of PROI Worldwide

Danette Breitenbach 11 Jul 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Marketing & Media

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Was media planning really less precise before AI?

Media

Was media planning really less precise before AI?

Merissa Himraj, Issued by Advertising Media Forum 6 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Reaching the township shopper where they shop

Marketing

Reaching the township shopper where they shop

Issued by Brandright 10 Apr 2024

Image supplied. Wayne Wilson, appointed as chief operating officer: tech & media, is one of several appointments at Rapt Creative that will take the agency into the future

Marketing & Media

Rapt Creative's glimpse of the past and nod to the future

9 Apr 2024

Marketing

Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards

Issued by Penquin 22 Jan 2024

Advertising

Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024

Source: © Careers Publicis Groupe in Paris, France. Publicis is putting AI at its core to become the industry’s first intelligent system

Marketing & Media

Publicis Groupe's €300m investment plan for AI transformation

9 Feb 2024

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

Marketing

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

James Cloete, Issued by RAPT Creative Agency 6 Feb 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Criteo and 365 Digital Partner to Drive Commerce

Advertising

Criteo and 365 Digital partner to drive commerce media innovation in South Africa

Issued by 365 Digital 17 Jan 2024

Publicis Media making waves

Media

Publicis Media making waves

Issued by Publicis Groupe Africa 14 Dec 2023

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Uncovering the unsettling trend in OOH advertising

OOH

Uncovering the unsettling trend in OOH advertising

Issued by Advertising Media Forum 28 Nov 2023

Solving the multi-agency dilemma for CMOs

Marketing & Media

Solving the multi-agency dilemma for CMOs

Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023

Unlocking South Africa's home retail landscape: Key insights into consumer behaviour

Research

Unlocking South Africa's home retail landscape: Key insights into consumer behaviour

Issued by KLA 24 Oct 2023

Dentsu unveils the media trends set to shape 2024

Media

Dentsu unveils the media trends set to shape 2024

Issued by Dentsu 6 Oct 2023

The Primedia Group reveals fast-track growth at a closed industry event

Media

The Primedia Group reveals fast-track growth at a closed industry event

Issued by Primedia Broadcasting 20 Sep 2023

Understanding the middle-class car buyer in SA

Research

Understanding the middle-class car buyer in SA

Issued by KLA 19 Sep 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

African Bank joins forces with Brave Group and Media Mix 360

Advertising

African Bank joins forces with Brave Group and Media Mix 360

Issued by Brave Group 17 Jul 2023

Advertising

All the reasons every CMO needs a specialist services advertising agency

Paul Middleton, Issued by Ebony+Ivory 31 May 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Image supplied. Cesar Vacchiano, President and CEO of Scopen International talks about the marketing economy in Latin America

Advertising

Latin America's marketing economy: huge opportunities despite challenges

19 Apr 2023

Source: © In Spain News Spanish beer company Cruzcampo uses AI to resurrect legendary singer Lola Flores for its latest advertising campaign.

Marketing & Media

Creative agencies contribute to Spanish advertisers' business growth

14 Apr 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing

Spanish advertisers double their investment in digital

12 Apr 2023