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Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Marketing

Why brand marketing is important for your business even though you only want sales

Issued by Firejuice 18 Oct 2024

Brave Group releases Forge, an AI-driven solution for marketers

Artificial Intelligence

Brave Group releases Forge, an AI-driven solution for marketers

Issued by Brave Group 20 Sep 2024

Beyond the Billboard podcast hits the 6-month mark!

Podcasts

Beyond the Billboard podcast hits the 6-month mark!

Issued by What3things 4 Sep 2024

What your digital agency wishes you knew: 5 tips to being a good client and reaping excellent results

Digital

What your digital agency wishes you knew: 5 tips to being a good client and reaping excellent results

Issued by TDMC 26 Aug 2024

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Marketing

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Issued by Peak and Dale Group 15 Aug 2024

How to select the right digital marketing agency for your business: A complete guide

Digital

How to select the right digital marketing agency for your business: A complete guide

Issued by MO Agency 12 Aug 2024

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Advertising

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Issued by IAB South Africa 3 Jul 2024

Advertising

VML South Africa and Vodacom to part ways as contract completion nears

10 Jun 2024

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Marketing

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Issued by Association for Communication and Advertising 10 Jun 2024

Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now

Marketing

Trust and wanting a specific agency overcomes competitive conflict for clients

15 May 2024

Marketing

Penquin Marks a Year of Growth, Creativity, and Innovation in 2023

Issued by Penquin 8 Nov 2023

Brave Group secures top position in client satisfaction

Marketing

Brave Group secures top position in client satisfaction

Issued by Brave Group 4 Mar 2024

TDMC named Google Premier Partner for 3rd consecutive year

Digital

TDMC named Google Premier Partner for 3rd consecutive year

Issued by TDMC 29 Feb 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024

Mike Abel bas been appointed as a non-executive chairman for Sens. Source: Supplied.

Advertising

Irish firm Sens appoints global ad leader Mike Abel as non-executive chairman

6 Feb 2024

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Digital

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Leilah Potter 2 Feb 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

#BizTrends2024: 2024 shopper marketing – how can we win?

Trends

#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

Taste’s Loadshedding Cookbook lights up London awards

Magazines

Taste’s Loadshedding Cookbook lights up London awards

Issued by New Media 27 Nov 2023

Social Media

Disinformation is part and parcel of social media’s business model, new research shows

Carlos Diaz Ruiz 24 Nov 2023

Are you data rich, but insight poor?

Research

Are you data rich, but insight poor?

Issued by BrandMapp 30 Oct 2023

Want to sell on Amazon? 8 questions to ask in your preparation

E-commerce

Want to sell on Amazon? 8 questions to ask in your preparation

Issued by Prebo Digital 19 Oct 2023

Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time

Marketing

It's pitching time as marketers are looking ahead to 2024

Johanna McDowell 27 Sep 2023

Best practices for B2B lead generation

Marketing

Best practices for B2B lead generation

Judith Middleton, Issued by DUO Marketing + Communications 28 Aug 2023

Enter the Assegai Awards 2023 and showcase your excellence

Events & Conferencing

Enter the Assegai Awards 2023 and showcase your excellence

Issued by DMASA 18 Jul 2023

How VARs can safely outsource non-core capabilities and reap the rewards

Technology

How VARs can safely outsource non-core capabilities and reap the rewards

Issued by TQ Group 28 Jun 2023

Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing

Exclusive: The jury's in: Reality wins in visual versus virtual pitches

Johanna McDowell 26 Jun 2023

Techsys Digital and V5 Digital create innovation success through collaboration

Digital

Techsys Digital and V5 Digital create innovation success through collaboration

Issued by V5 Digital 1 Jun 2023

Virtual influencers: The future of digital marketing?

4th Industrial Revolution

Virtual influencers: The future of digital marketing?

Ronald Magondo 26 Apr 2023

Activate the power of partnerships: How to maximise value with your promotions agency

Marketing

Activate the power of partnerships: How to maximise value with your promotions agency

Andreas Smit, Issued by Tradeway 31 Jan 2023

Is ChatGPT going to replace your digital marketing team?

Digital

Is ChatGPT going to replace your digital marketing team?

Ruan Fourie, Issued by Starbright Solutions 24 Jan 2023

Hook, Line & Sinker recruits 2 prominent news reporters

PR & Communications

Hook, Line & Sinker recruits 2 prominent news reporters

Issued by Hook, Line & Sinker 26 Sep 2022

Nicole Capper, new VP of sales at Humanz. Source: Supplied.

Women's Month

#WomensMonth: Former Mrs South Africa Nicole Capper joins Humanz

Karabo Ledwaba 30 Aug 2022

Direct Marketing

Digital marketing agencies struggle to retain skills

Caryn Pillar 8 Aug 2022

5 ingredients to build a business employees want to work in

Employee Wellness

5 ingredients to build a business employees want to work in

Judith Middleton, Issued by DUO Marketing + Communications 5 Aug 2022

Digital

Should I be insourcing or outsourcing my digital marketing?

Jacques Du Bruyn 2 Aug 2022

ShareIt to host its inaugural App Growth and Marketing Insights Summit in South Africa

Events & Conferencing

ShareIt to host its inaugural App Growth and Marketing Insights Summit in South Africa

Issued by SHAREit Group 27 Jul 2022

SA brands score nods at global Craft Beer Marketing Awards

Retail Marketing

SA brands score nods at global Craft Beer Marketing Awards

14 Jul 2022