Global advertising | Bizcommunity

Global advertising | Bizcommunity

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Sinmisola Hughes-Obisesan. Source: Supplied.

DEI

#InternationalWomensDay2025: Sinmisola Hughes-Obisesan - A visionary driving Africa's creative future

Karabo Ledwaba 7 Mar 2025

Publicis West Africa partners Lancaster University, Ghana for International Relations Week

Education

Publicis West Africa partners Lancaster University, Ghana for International Relations Week

Issued by Publicis Groupe Africa 24 Feb 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Havas Africa welcomes Provit Chemmani, heralding a new era of pan-African innovation

Advertising

Havas Africa welcomes Provit Chemmani, heralding a new era of pan-African innovation

Issued by Havas Johannesburg 29 Nov 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Branding

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 19 Nov 2024

From AAA to Cannes Lions: Mike Bond’s global advertising journey

Advertising

From AAA to Cannes Lions: Mike Bond’s global advertising journey

Issued by AAA School of Advertising 11 Nov 2024

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

#OrchidsandOnions

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

Brendan Seery 11 Nov 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

Shaune Jordaan, group CEO and founder of Hoorah. Source: Supplied.

Advertising

Monks and Hoorah's new partnership promises AI-led growth in Africa

8 Oct 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

The impact of Google’s cookie u-turn

Advertising

The impact of Google’s cookie u-turn

Issued by Advertising Media Forum 26 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Advertising

Pinterest sees accelerated advertising growth and Gen Z appeal

11 Jun 2024

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

Advertising

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

3 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Loeries Creative Week

Loeries and Red & Yellow launch Loeries Learning in Dubai

23 Apr 2024

Esther Mahlangu: how the famous South African artist keeps her Ndebele culture alive

Art

Esther Mahlangu: how the famous South African artist keeps her Ndebele culture alive

Sifiso Ndlovu 22 Apr 2024

Mike Abel bas been appointed as a non-executive chairman for Sens. Source: Supplied.

Advertising

Irish firm Sens appoints global ad leader Mike Abel as non-executive chairman

6 Feb 2024

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Advertising

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Daniel Malan, Issued by Dentsu 23 Jan 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Image supplied.

Advertising

Little Black Book's Immortal Awards 2023 winners

18 Jan 2024

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Research

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Entravision and Match Media Group partner across Africa

Advertising

Entravision and Match Media Group partner across Africa

Issued by 365 Digital 1 Sep 2023

Advertising

Political advertising makes a comeback on X

30 Aug 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Advertising

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Image supplied. Warc Creative has released a report looking at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100

Advertising

Purpose, tech & social influence key tactics to effective advertising

25 Apr 2023

Advertising

Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

One Club Global Creative Rankings announced

The One Club for Creativity

One Club Global Creative Rankings announced

18 Jan 2023

Another digital milestone for Provantage

OOH

Another digital milestone for Provantage

Issued by Twiga Communications 16 Jan 2023

Media

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

“The Missing Chapter” by Leo Burnett (India) for Procter & Gamble won one of the PR Grand Prix Awards in 2022

Advertising

Epica Awards 2022 results announced!

9 Dec 2022

Astrid Staegemann promoted to media director for iProspect SA

Media

Astrid Staegemann promoted to media director for iProspect SA

Issued by Dentsu 8 Nov 2022

Marketing

Omnicorn appoints its first chief marketing officer

26 Oct 2022

Source © Ford Forld headquarters in Dearborn, Michigan, US

Advertising

Wieden & Kennedy gains Ford global ad account

21 Oct 2022

Entravision and Meta partner in Ghana

Advertising

Entravision and Meta partner in Ghana

Issued by 365 Digital 17 Oct 2022

Source © zamollxis The Global Advertising Lawyers Alliance (Gala) and the International Advertising Association (IAA) have released the second edition of the two-volume set, Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing

Marketing

Second edition of Privacy Law released

10 Oct 2022

The four legs of a chair - why partnership is the future

Media

The four legs of a chair - why partnership is the future

Issued by Advertising Media Forum 15 Sep 2022

Source: © Jose Francisco Fernandez Saura In 2023 advertising investment will be inhibited by cooling economic conditions and third-party cookie blocking online

Advertising

Third-party cookie blocking to slow global advertising growth

24 Aug 2022

ShareIt to host its inaugural App Growth and Marketing Insights Summit in South Africa

Events & Conferencing

ShareIt to host its inaugural App Growth and Marketing Insights Summit in South Africa

Issued by SHAREit Group 27 Jul 2022

New York Festivals Advertising Award winners announced!

Advertising

New York Festivals Advertising Award winners announced!

18 Jul 2022

D&AD announces Pencil winners for New Blood Awards

D&AD Awards

D&AD announces Pencil winners for New Blood Awards

14 Jul 2022