Brand promise | Bizcommunity

Brand promise | Bizcommunity

News

Lessons learnt from 100 creative workshops

Advertising

Lessons learnt from 100 creative workshops

Angus Hamilton-Morris, Issued by DarkMatter 27 Mar 2025

Image source: destinacigdem –

Employer Branding

If your employer brand isn’t lived, is it even real?

Celeste Sirin 25 Mar 2025

Why brands should stop hiding from their customers

CRM, CX, UX

Why brands should stop hiding from their customers

Issued by BrandLove 6 Mar 2025

Why workplace culture matters now more than ever

Marketing

Why workplace culture matters now more than ever

Issued by Penquin 27 Feb 2025

Putting the customer first and providing value is crucial for Black Friday success

Retail

Putting the customer first and providing value is crucial for Black Friday success

Peter Ludi 6 Nov 2024

Retail Marketing

Shoprite reaffirms 45 year old brand promise in new campaign

25 Sep 2024

The Ask Afrika team with Bonitas - from left: Dr Andrea Rademeyer, Dr Sarina Howie, Faye Joubert, Lee Callakoppen (Bonitas), Serisha Singh (Bonitas) and Shane Perumal (Bonitas), with Siphiliswe Dlamini and Maria Petousis.

Medical Aid

A quintet of awards for medical scheme

Issued by Bonitas 2 Sep 2024

Source: © 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour

CRM, CX, UX

3 ways to combat AI-generated fake content and build brand trust

Charlie Stewart 19 Aug 2024

Machine_ celebrates new client partnership with Private Property

Branding

Machine_ celebrates new client partnership with Private Property

Issued by Publicis Groupe Africa 15 Aug 2024

Source: © 123rf

Marketing

Warc research: A clear customer promise is even more effective in B2B than B2C

15 Aug 2024

Image supplied. Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything

Advertising

#BehindtheCampaign: Blue Ribbon's The Mmmm Yum Taste that makes mom great

Danette Breitenbach 8 Aug 2024

Ogilvy brings Vodacom back home

Advertising

Ogilvy brings Vodacom back home

Issued by Ogilvy South Africa 11 Jun 2024

Retailer’s guide on how to shift from multichannel to omnichannel payment experiences

Retailers

Retailer’s guide on how to shift from multichannel to omnichannel payment experiences

Gary Bowers & Shaun Shehab 11 Jun 2024

Propelair’s Flush for the Future: Saving our planet is remarkably simple

Circular Economy & Waste Management

Propelair’s Flush for the Future: Saving our planet is remarkably simple

Issued by Propelair SA 3 Apr 2024

Biz Most Read Award winners February 2024

Online Media

Biz Most Read Award winners February 2024

Issued by Bizcommunity.com 1 Mar 2024

CRM, CX, UX

Absa declares bold new business and brand promise across all of its markets

Issued by OnPoint PR 23 Feb 2024

Driving customer-centricity through harmonising insights, strategy, and operational implementation

Research

Driving customer-centricity through harmonising insights, strategy, and operational implementation

Issued by React Customer Research 20 Feb 2024

Pioneering mindful advertising with Inverroche Gin

OOH

Pioneering mindful advertising with Inverroche Gin

Issued by OnPoint PR 12 Dec 2023

Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country

Marketing

CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

12 Dec 2023

Advertising

ARB verdict: Cadbury campaign is a glass and a half full of triumph

Karabo Ledwaba 4 Dec 2023

2023 Eat Out Woolworths Restaurant Award nominees

Food & Wine

2023 Eat Out Woolworths Restaurant Award nominees

24 Oct 2023

Leveraging unified commerce solutions for customer-centric retail success

CRM

Leveraging unified commerce solutions for customer-centric retail success

4 Oct 2023

Castle Milk Stout's refreshed packaging design celebrates African heritage

Packaging

Castle Milk Stout's refreshed packaging design celebrates African heritage

29 Sep 2023

Source: Supplied.

Banking

Nedbank redefines banking experience with innovative hybrid approach

31 Aug 2023

#OrchidsandOnions: Siya Kolisi shows the best of SA with new tourism ad

#OrchidsandOnions

#OrchidsandOnions: Siya Kolisi shows the best of SA with new tourism ad

Brendan Seery 10 Aug 2023

CRM

Unified commerce solutions for customer-centric retail success

18 Jul 2023

Bayer South Africa introduces a new skincare range for dry and sensitive skin

Health & Beauty

Bayer South Africa introduces a new skincare range for dry and sensitive skin

Issued by OLC Through The Line Communications 15 May 2023

Havas Media ranks 5th as media agency in South Africa, Recma First Edition 2023 results show

Media

Havas Media ranks 5th as media agency in South Africa, Recma First Edition 2023 results show

Issued by Havas Johannesburg 9 May 2023

Incubeta directors Chelsea Owens and Niamh NicLiam. Source: Supplied.

Marketing

#EcomAfrica: The dating game of marketing

Karabo Ledwaba 24 Apr 2023

Savanna x Wanda Lephoto presents 'Dry Goods' waterproof apparel for a world underwater

Fashion & Homeware

Savanna x Wanda Lephoto presents 'Dry Goods' waterproof apparel for a world underwater

Issued by Heineken Beverages 4 Apr 2023

Cofounder Brian Coppin reflects on 30 years of Food Lover's Market

Retailers

Cofounder Brian Coppin reflects on 30 years of Food Lover's Market

Lauren Hartzenberg 23 Mar 2023

Marketing

MullenLowe partners with Sasko to launch new campaign celebrating the people behind the brand

Issued by Mullen Lowe South Africa 22 Mar 2023

Screenshot from Lost Class.

Advertising

Warc Creative 100 rankings for 2023 announced

7 Mar 2023

Launch review: The Mahindra Scorpio-N. Set to disrupt SUV category

Launches & Reviews

Launch review: The Mahindra Scorpio-N. Set to disrupt SUV category

Naresh Maharaj 13 Feb 2023

Source: © Sasko Sasko’s new care campaign – ‘People who care make things better’ - celebrates its people

Advertising

#BehindtheCampaign: Sasko's new care campaign

8 Dec 2022

Machine_ wins multiple awards for Sanlam at SA Publication Forum Awards

Publishing

Machine_ wins multiple awards for Sanlam at SA Publication Forum Awards

Issued by Machine_ 1 Dec 2022

Breakfast with Martin Bester remains Mzansi's favourite way to wake up

Radio & Audio

Breakfast with Martin Bester remains Mzansi's favourite way to wake up

Issued by Jacaranda FM 29 Nov 2022

Cell C and Joe Public get Mzanzi spinning

Advertising

Cell C and Joe Public get Mzanzi spinning

Issued by Joe Public 14 Nov 2022

Savanna Premium Cider is crisp and dry with a golden winning streak

FMCG

Savanna Premium Cider is crisp and dry with a golden winning streak

Issued by Heineken Beverages 20 Oct 2022

Source: © Matheus Bertelli Youth are creating their communities and brands need to fit into these, not the other way around

Youth Marketing

The more things change, the more they stay the same

Danette Breitenbach 17 Oct 2022

Branding

Boomtown launches new brand positioning for Easigas

Issued by Boomtown 13 Oct 2022

Bonitas 2022 contributions continued for 2023!

Medical Aid

Bonitas 2022 contributions continued for 2023!

Issued by Bonitas 4 Oct 2022

Image source: Taryn Elliott from

Marketing

Why SA Tourism invited over 840 of the most influential travellers to #ShareSouthAfrica

Bronwen Auret 27 Sep 2022

The 2022 Korean Ambassador's Taekwondo Cup a big success

Sport

The 2022 Korean Ambassador's Taekwondo Cup a big success

15 Sep 2022

Y presents On Road

Online Media

Y presents On Road

Issued by YFM 99.2 7 Sep 2022

Kerri Pravia appointed as head of digital for iProspect SA

Advertising

Kerri Pravia appointed as head of digital for iProspect SA

Issued by Dentsu 15 Jul 2022

Mr Price confident that value-focused model will help it weather volatility

Retailers

Mr Price confident that value-focused model will help it weather volatility

9 Jun 2022