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News

Adtopia expands network reach

TV

Adtopia expands network reach

Issued by Adtopia 16 hours

Source: © 123rf A new Higher Certificate in Advertising qualification for the tertiary curriculum (SAQA ID 121447) has been approved by the Quality Council for Trades and Occupations (QCTO) and the South African Qualifications Authority (SAQA)

Education

New Higher Occupational Certificate: Advertiser qualification approved

19 hours

Advertising

ACA Graduate Programme opens applications for 2025

21 hours

Where have Adland's mavericks gone?

Digital

Where have Adland's mavericks gone?

Shaune Jordaan, Issued by Hoorah Digital 20 hours

Advertising

How Netflix reached 70 million active users with its ad-supported model

22 hours

Marketing

10 Marketing trends for 2025

Issued by Kantar 1 day

Ambush marketing will play a significant role in Black Friday sales. Don't be caught out

Marketing

Ambush marketing will play a significant role in Black Friday sales. Don't be caught out

Issued by Bullion PR & Communication 1 day

Mastering marketing basics for medium to large businesses

Marketing

Mastering marketing basics for medium to large businesses

Issued by Hoorah Digital 1 day

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Youth Marketing

Sunday Times GenNext Awards crowns the coolest of the cool crowd

2 days

Nazia Karrim, Head of Product Development at SAFPS

Cyber Law

Technology is becoming a major battleground when it comes to fraud, warns the SAFPS

Issued by Bullion PR & Communication 2 days

Sauce Advertising is a creative agency driven by values

Advertising

Sauce Advertising is a creative agency driven by values

Phil Manners, Issued by Sauce Advertising 1 day

Branding

Getting to the purpose of brand purpose

Nolwazi Radebe, Issued by Silverbullet 2 days

Dentsu and Telkom partner to launch Merkury: Redefining consumer engagement across South Africa

Marketing

Dentsu and Telkom partner to launch Merkury: Redefining consumer engagement across South Africa

Issued by Dentsu 1 day

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Branding

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 2 days

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 2 days

Sponsored articles on Daily Investor – The top choice for your next advertising campaign

Online Media

Sponsored articles on Daily Investor – The top choice for your next advertising campaign

Issued by Broad Media 2 days

Research

Positive portrayals of men in ads boost brand equity and sales

Issued by Kantar 2 days

Advertising

Bravado uses AI to supercharge Nedbank’s brand

Bongani Chinkanda, Issued by Brave Group 2 days

Client-agency partnership awarded for stellar financial literacy work

Marketing

Client-agency partnership awarded for stellar financial literacy work

Issued by Matte BLK 3 days

Provantage – a transformative journey in action

OOH

Provantage – a transformative journey in action

Issued by Provantage 3 days

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

3 days

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

#OrchidsandOnions

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

Brendan Seery 3 days

Source: © 123rf The AdFocus Student Awards' finalists for 2024 have been announced

Advertising

AdFocus Awards 2024 Student finalists announced

3 days

The winners of the second Annual Shopper Marketing Awards by Shop! South Africa, which represents SA’s shopper and retail environment industry, have been named. Pictured Tradeway and clients (Image supplied)

Marketing

2nd Annual Shopper Marketing Awards winners

15 Nov 2024

2 in a row for Algoa FM in Garden Route

Radio & Audio

2 in a row for Algoa FM in Garden Route

Issued by Algoa FM 15 Nov 2024

Advertising

When ads shock: subtle ways that disgust can shape our buying habits

L.J. Shrum and Elena Fumagalli 15 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Digital

Amanda Louw-Bester joins Carbon1 as director of strategic partnerships and data alliance

Issued by Carbon1 14 Nov 2024

The AAA School of Advertising unleashes tomorrow's creative forces at 2024 Showcase

Education

The AAA School of Advertising unleashes tomorrow's creative forces at 2024 Showcase

Issued by AAA School of Advertising 14 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

New Meta EMEA VP looks to unlock region’s potential

Social Media

New Meta EMEA VP looks to unlock region’s potential

13 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

Merchant Capital’s Here We Grow campaign was conceived to redefine how South African SMEs perceive growth capital (Image supplied)

Marketing

#BehindtheCampaign: Merchant Capital’s Here We Grow campaign reflects SMEs' entrepreneurial journey

13 Nov 2024

Marketing

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Issued by Rogerwilco 12 Nov 2024

Bridging the gap between innovation and authenticity

Digital

Bridging the gap between innovation and authenticity

Kalyn Fagan, Issued by Motherland OMNi 12 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Machine_ x Blackboard: Inspiring the next generation of creatives

Education

Machine_ x Blackboard: Inspiring the next generation of creatives

Issued by Machine_ 11 Nov 2024

From AAA to Cannes Lions: Mike Bond’s global advertising journey

Advertising

From AAA to Cannes Lions: Mike Bond’s global advertising journey

Issued by AAA School of Advertising 11 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Advertising

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Issued by South African Breweries 11 Nov 2024

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

#OrchidsandOnions

#OrchidsandOnions: Spar reminds us why we're special with Christmas ad

Brendan Seery 11 Nov 2024

Blue Label Media partners with African Bank to roll out new corporate identity across 155 buses

Branding

Blue Label Media partners with African Bank to roll out new corporate identity across 155 buses

Issued by Blue Label Media 8 Nov 2024

Advertising

Why South African advertising needs to rediscover its storytelling roots

Stefanie Davis 7 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

Advertising

ARB rules Melon Mobile's 'unlimited' plans are misleading: here's why

Karabo Ledwaba 7 Nov 2024

Teach your creatives to think: Unpopular opinion by a copywriter

Marketing

Teach your creatives to think: Unpopular opinion by a copywriter

Athi Sokutu, Issued by Wetpaint Advertising 7 Nov 2024