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News

Adtopia expands network reach

TV

Adtopia expands network reach

Issued by Adtopia 21 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

Ornico unveils financial services insights from 2023

Research

Ornico unveils financial services insights from 2023

Issued by Ornico 30 May 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Advertising

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 25 Apr 2024

Walmart to acquire Vizio to accelerate growth of Walmart Connect

Retail

Walmart to acquire Vizio to accelerate growth of Walmart Connect

21 Feb 2024

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Marketing

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Roan Mackintosh 1 Feb 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Trends

Navigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Issued by Kantar 25 Jan 2024

Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing

Marketing & Media

E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

Danette Breitenbach 7 Nov 2023

Media

Igniting brand integration opportunities for The Ultimate Braai Master

Candy Dempers, Issued by MediaHeads 360 20 Oct 2023

Challengers to Watch 2023: Boat

Marketing

Challengers to Watch 2023: Boat

Dheeraj Sinha, Issued by eatbigfish 3 Jul 2023

Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?

Advertising

Is television advertising still as effective as it once was?

6 Apr 2023

Advertising

How Netflix's new openness affects the advertising industry

Leslie Adams 18 Nov 2022

Advertising

UK advertising spend estimated to rise to £35bn this year

27 Oct 2022

The Courier Guy employees undergo 'training'. Source: Supplied.

Advertising

#BehindtheCampaign: How The Courier Guy handles your package

14 Oct 2022

Source: © Jonas Von Werne The music sector is recovering, driven by live events

Marketing & Media

SA advertising rebounds in 2021

Danette Breitenbach 13 Oct 2022

Pinpointing the need for a comprehensive ATL media partner

Media

Pinpointing the need for a comprehensive ATL media partner

Issued by Pinpoint Media 28 Jul 2022

Biz Most Read Award winners May 2022

Marketing

Biz Most Read Award winners May 2022

Issued by Bizcommunity.com 1 Jun 2022

TV

Planning for the 'big switch' in TV

Mzi Deliwe 4 May 2022

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

Advertising

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

Issued by Kantar 3 May 2022

How can you get the best return from your TV advertising?

Advertising

How can you get the best return from your TV advertising?

Vera Sidlova, Issued by Kantar 20 Apr 2022

The reel deal in visual digital marketing

Digital

The reel deal in visual digital marketing

Cheryl Reddy 14 Apr 2022

UK advertising spend to exceed £29bn this year

Advertising

UK advertising spend to exceed £29bn this year

3 Nov 2021

Reimagined advertising strategies for an evolved TV audience

Advertising

Reimagined advertising strategies for an evolved TV audience

21 Sep 2021

Pay-tv cap won't save the SABC, measurement and innovation will

Advertising

Pay-tv cap won't save the SABC, measurement and innovation will

Oresti Patricios, Issued by Ornico 6 Aug 2021

Household targeting's role in the cookieless future

Advertising

Household targeting's role in the cookieless future

Issued by VDX.tv 25 Jun 2021

Chicken Licken recreates classic TV series Knight Rider to introduce the new Super Slider: "Nyathi Rider"

Advertising

Chicken Licken recreates classic TV series Knight Rider to introduce the new Super Slider: "Nyathi Rider"

Issued by Joe Public 25 May 2021

Broadcast Research Council to commission a more comprehensive TAMS audit

TV

Broadcast Research Council to commission a more comprehensive TAMS audit

8 Apr 2021

Don't force customers to watch ads!

Advertising

Don't force customers to watch ads!

15 Feb 2021

Social media, the overall preferred medium for the younger generation

Research

Social media, the overall preferred medium for the younger generation

18 Dec 2020

Does product integration on TV work or not?

TV

Does product integration on TV work or not?

Virginia Hollis 4 Nov 2020

The main reason businesses fail

Online Media

The main reason businesses fail

Issued by Broad Media 27 Oct 2020

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]

TV

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]

Juanita Pienaar 30 Jul 2020

Photo by Edgar Castrejon on .

Retail

The new era of product placement

Kevin Levy 18 Jun 2020

Image by Miguel Á. Padriñán via .

Media

The short to medium-term impact of the Covid-19 outbreak on the SA media environment

Chris Botha 18 Mar 2020

Image source: Gallo/Getty Images.

Streaming

What is happening in 2020?

Richard Lord 7 Feb 2020

Does size and length really matter?

Advertising

Does size and length really matter?

Issued by Kantar 3 Dec 2019

The role of TV in the media mix

TV

The role of TV in the media mix

Issued by Kantar 26 Nov 2019

Branding

Which touchpoints deliver the most brand ROI?

Issued by Kantar 19 Nov 2019

Image source: Gallo/Getty.

Research

Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Image credit: Enayet Raheem on Unsplash.

Advertising

TV advertising on a limited budget

Natasha Fourie 1 Nov 2019

Image supplied.

Advertising

How to create TV ads that deliver REAL business results

Cristina de Vierna 8 Oct 2019

Monique Claassen, director of media and digital insights at Millward Brown and Jane Ostler, global head of media, presenting at Kantar's Cape Town 'Roadmap to Media Effectiveness' event.

Research

Context conquers platform: Connecting with the new-world consumer

Leigh Andrews 11 Jul 2019

Image supplied.

TV

Do digital brands need a new metric for planning TV?

Natasha Fourie 9 Jul 2019