FIFA | Bizcommunity

FIFA | Bizcommunity

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Hisense named official partner of the Fifa Club World Cup 2025

Sport

Hisense named official partner of the Fifa Club World Cup 2025

17 Feb 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

Morocco's airport capacity set to more than double by 2030

Aviation

Morocco's airport capacity set to more than double by 2030

Ahmed Eljechtimi 17 Dec 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Youth Marketing

Sunday Times GenNext Awards crowns the coolest of the cool crowd

20 Nov 2024

Connecting people through sport: A Moonsport story

Sport

Connecting people through sport: A Moonsport story

Issued by Moonsport 25 Sep 2024

Advertising

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Sponsorship

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Pictured: Naadiya Moosajee. Image supplied.

Social Entrepreneurship

Naadiya Moosajee's quest to make engineering accessible to girls across Africa

Aa-isha Hassiem 4 Sep 2024

Hisense unveils official sponsorship of Real Madrid

Sponsorship

Hisense unveils official sponsorship of Real Madrid

Issued by The Noise Factory 30 Aug 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Branding

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Radio & Audio

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Issued by Primedia Broadcasting 26 Jun 2024

Source: © 123rf PlayStation leads the way in Mzanzi in SA Top 20 Play Brandscape

Branding

Part 2: South Africa Speaks: BAV Top 20 Playtime Brands in 2024: PlayStation leads the way

Dono White 21 Jun 2024

Branding

Brand South Africa's Today I woke up in South Africa most loved campaign in SA's 30 years

Danette Breitenbach 13 Jun 2024

Optimize seconds its CEO to Fifa Beach Soccer World Cup - Seychelles

Marketing

Optimize seconds its CEO to Fifa Beach Soccer World Cup - Seychelles

Issued by Optimize Agency 31 May 2024

The power of place in modern marketing

Marketing

The power of place in modern marketing

Christen Werth & Paul Stemmet, Issued by Dentsu 23 May 2024

The evolution of South Africans' interest in sport

Sport

The evolution of South Africans' interest in sport

26 Apr 2024

2024 Laureus World Sports Awards winners

Sport

2024 Laureus World Sports Awards winners

Evan-Lee Courie 23 Apr 2024

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

Marketing

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

Roxanne Graber, Issued by Omnicom Media Group 16 Apr 2024

Managing the fast-paced nature of breaking news with wit, warmth, and wisdom

Media

Managing the fast-paced nature of breaking news with wit, warmth, and wisdom

Issued by Newzroom Afrika 8 Mar 2024

Branding

Global Soft Power Index: US tops, UK and China follow, SA drops to 43rd

29 Feb 2024

New Jersey awarded 2026 World Cup final, Mexico to host opener

Sport

New Jersey awarded 2026 World Cup final, Mexico to host opener

6 Feb 2024

Where to next for women’s sports?

Sponsorship

Where to next for women’s sports?

Seishane Leshaba and Tumelo Selikane, Issued by Playmakers 19 Jan 2024

APO Group appoints Rania El Rafie as vice president of public relations and strategic communications

PR & Communications

APO Group appoints Rania El Rafie as vice president of public relations and strategic communications

Issued by APO Group 18 Jan 2024

Tendai ‘The Beast’ Mtawarira selects APO Group as exclusive PR partner of the Beast Foundation

PR & Communications

Tendai ‘The Beast’ Mtawarira selects APO Group as exclusive PR partner of the Beast Foundation

Issued by APO Group 16 Jan 2024

SA's rugby team success as catalyst to growing other sports

Sport

SA's rugby team success as catalyst to growing other sports

Issued by MDNTV 8 Dec 2023

Johannesburg Expo Centre: A cultural and economic cornerstone of South Africa

Events & Conferencing

Johannesburg Expo Centre: A cultural and economic cornerstone of South Africa

Issued by Rand Show 6 Dec 2023

Jermaine Craig died on Monday. Source: X.

Publishing

Tributes pour in for renowned sports journalist Jermaine Craig

Karabo Ledwaba 6 Dec 2023

Cristiano Ronaldo is the most prominent spokesperson for Binance. Source: x.com

4th Industrial Revolution

Cristiano Ronaldo faces $1bn lawsuit, implicated in Binance crypto fraud

Lindsey Schutters 1 Dec 2023

Image supplied. The national winners of the 2023 Vodacom Journalist of the Year Awards

Media

The 2023 national Vodacom Journalist of the Year Awards winners

1 Dec 2023

Architect render of the Santiago Bernabéu. Source: GMP Architecten

Smart Buildings & Cities

Real Madrid stadium revamp gets ready for Taylor Swift, faces new corruption allegations

Lindsey Schutters 24 Nov 2023

Donna de Varona will be receiving the award. Source: Supplied.

Media

Donna de Varona to receive Lifetime Achievement Award from NYF TV & Film Awards

22 Nov 2023

Source: Vodacom All the Vodacom Journalist of the Year competition regional finalists have been announced

Media

All the Vodacom Journalist of the Year competition regional finalists

17 Nov 2023

Data driven creative - when marketing is indistinguishable from magic

Marketing

Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

Source: © Faceboook RWC The final match of the RWC 2023 attracted a staggering 10.9 million unique home-based live viewers across four linear TV channels

TV

#RWC2023 final attracts 10.9 million unique live viewers

13 Nov 2023

Advertising

UK Ad market resilient in Q2 2023: Online channels drive growth

31 Oct 2023

Soccer Football - FIFA Virtual Council Meeting - Zurich, Switzerland. Source: Reuters

Construction & Engineering

Morocco spends $500m on new stadium for World Cup 2030

Ahmed Eljechtimi 20 Oct 2023

Source: Supplied. John Jack, chief executive officer of Galetti Corporate Real Estate.

Office Property

3 key factors driving Cape Town's commercial property boom

19 Oct 2023

Deshnie Govender, head of marketing sub-Saharan Africa, TikTokinterviewed by Marlon Mosadi, for BirdWatching at the Loeries (Image: Terry Levin)

Loeries Creative Week

Birdwatching at the Loeries: E5

10 Oct 2023

Source: Gallo Images Ogilvy won a total of 16 Loeries at the 45 Loeries

Loeries Creative Week

#Loeries2023: 232 Loeries awarded

Danette Breitenbach 9 Oct 2023

Nielsen Sports SA dives into women's sport in Africa

Sport

Nielsen Sports SA dives into women's sport in Africa

6 Oct 2023

The awards were held last week. Source: Supplied.

Youth Marketing

The New Generation Awards winners revealed

2 Oct 2023

Source: © 123rf Online sporting titles have fared well in August due to the Netball World Cup and Fifa Women’s World Cup

Online Media

Online sporting titles reap benefit of women's sporting events

22 Sep 2023