Tyrone Van Heerden (@tyronevh) is a South African strategist at the Iris Worldwide Munich office, and is responsible for steering the quality of the strategy product across B2B and B2C client partners. Encouraging brave work, Van Heerden has been responsible for creative, commercial and transformational strategies for brands such as Allianz, Samsung, BSH, Ab InBev and Harley-Davidson. His specialties are creative strategy and direction, innovations and digital communications.