MD of the Independent Agency Search and Selection Company (IAS), and partner in Scopen Africa, with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well-placed to offer commentary on marketing and advertising in the South African and international contexts. She built her career in marketing and advertising since 1974, holding directorship in both SA and British advertising agencies. She was MD of Grey Phillips Advertising in 1988.
Marketing & Media Focus on competitive differences rather than pitch orderJohanna McDowell 21 Nov 2011 Marketing & Media [2011 trends] Local, intl trends for advertising, marketingJohanna McDowell 12 Jan 2011 Marketing & Media Need to choose an agency with discretion and in confidence?Johanna McDowell 18 Mar 2008 |