Henk Pretorius is the co-founder and CEO of Columinate. He is a marketing researcher and registered research psychologist with the Health Professions Council of South Africa (HPCSA). Henk has worked with blue-chip clients in a diverse range of industries, including FMCG, financial services, media, advertising, telecommunications, online services, pharmaceutical and academic. Henk is also a current board member of Brand Council of South Africa (BCSA). Follow @henkpret and @Columinate on Twitter.