Dr Nikolaus Eberl
Dr Nikolaus Eberl is the author of BrandOvation: How Germany won the World Cup of Nation Branding and The Hero's Journey: Building a Nation of World Champions. He headed the Net Promoter Scorecard research project on SA's destination branding success story during the 2010 FIFA World Cup, co-authored the World Cup Brand Ambassador Program 'Welcome 2010' and was chairperson of the inaugural 2010 FAN World Cup. Email moc.noitavodnarb@sualokin and follow @nikolauseberl.
2010 FIFA World Cup Will hotel greed kill SA's tourism brand beyond 2010?Dr Nikolaus Eberl 6 Jul 2009 2010 FIFA World Cup Why's the international press digging for 2010 dirt?Dr Nikolaus Eberl 24 Jun 2009 2010 FIFA World Cup Can 2010 legacy equal Barcelona's 15-year employment boom?Dr Nikolaus Eberl 11 May 2009 2010 FIFA World Cup Can SA's brand image recover in time for Confed Cup?Dr Nikolaus Eberl 27 Mar 2009 2010 FIFA World Cup Global credit crunch to create new destination branding winnersDr Nikolaus Eberl 16 Mar 2009 |