 | MARKETING & MEDIA
[Carole Kimutai] Kenya's software developers active in developing mobile money applications are going to have a chance to showcase their products at this year's AITEC Banking and Mobile Money Conference in the Young Innovators Mobile Applications Hub, sponsored by Google. The event will be held 2-3 March 2011. The Hub is being organised by AITEC in partnership with iHub and the Kenya ICT Board. |
| MARKETING & MEDIA
[Carole Kimutai] Essar Telecom Kenya has signed a deal with Young & Rubicam Brands that consolidates all marketing communications activity behind the YU brand. The partnership allows the advertising agency to provide the YU brand with integrated marketing communication solutions through advertising, media buying, direct and digital marketing, as well as public relations. |
| MARKETING & MEDIA  [Carole Kimutai] Jubilee Insurance Kenya has appointed Young & Rubicam Brands to provide it with marketing and advertising support across the East African region, the Indian Ocean and West Africa.
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| MARKETING & MEDIA
[Carole Kimutai] Kenya Union of Journalists and Allied Workers secretary general Eric Orina has accused the media of slanted news coverage and unprofessionalism. In a letter to media owners and editors, Orina called for objectivity from the media rather than subjectivity. |
| MARKETING & MEDIA
[Carole Kimutai] Diageo has launched the annual Africa Business Reporting Awards in Nairobi, Kenya. The six year old awards is an initiative of Diageo - a premium drinks business with majority shareholding in East Africa Breweries Ltd (EABL). In 2010, 700 entries from more than 25 countries were received. |
| MARKETING & MEDIA
[Carole Kimutai] South African Tourism (SAT) has turned its marketing sights on the Kenyan market with the launch of a mobile site. Visitors to the mobisite will be required to register which means that they only receive information they are interested in. |
| MARKETING & MEDIA
[Carole Kimutai] 60% of Kenya's online users access the internet on their mobile phones. This is according to Digital Life, an online activities and behaviour study that was released on Thursday, 2 December 2010 in Nairobi by TNS Research International. The study was conducted in several Kenya cities; Nairobi, Mombasa and Kisumu. Eight hundred people were interviewed; 400 online and 400 face-to-face. |
| MARKETING & MEDIA
[Carole Kimutai] Tell-Em Public Relations has bagged the prestigious award of PR Campaign of the Year in the 2010 Public Relation's Society of Kenya (PRSK) Awards. The agency's campaign for the 2010 FIFA World Cup Trophy Tour with Coca-Cola in Kenya in November 2009 was awarded for its outstanding media relations coverage. |
| MARKETING & MEDIA
[Carole Kimutai] Globetrack International (GTI), a Kenyan media monitoring company, has launched a social media monitoring service. Social media platforms, including Facebook, Twitter, LinkedIn, YouTube, MySpace and others, have become very popular in Kenya. |
| MARKETING & MEDIA
[Carole Kimutai] Safaricom has posted a KSh47.1 billion profit in the first half of its financial year that ended on 30 September 2010. The mobile operator continues to enjoy the lions share of the market with 17.71 million subscribers out of a total of 21.78 million. |
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| MARKETING & MEDIA
[Carole Kimutai] John Sergon, ICT director at the Directorate of e-Government Kenya in the Office of the President, has lauded Kenya for making efforts towards becoming an open country through promoting citizens' rights to access information provided for in Kenya's new Constitution that came to effect on 27 August 2010. |
| MARKETING & MEDIA
[Carole Kimutai] The mobile payment phenomenon has led to the rapid growth of small enterprises in Kenya and seen large corporates embracing mobile payments. However, according to business analyst and publisher of Ratiomagazine.com Andrea Bohnstedt, the big challenge is setting up a back office for client service and developing a sustainable business concept. |
| MARKETING & MEDIA
[Carole Kimutai] Google held an event, called Google G-Kenya, that brought together hundreds of tech-savvy entrepreneurs and developers at a web and mobile conference at Strathmore University, Nairobi on 6 September 2010, where over 1200 engineers, product managers, entrepreneurs, students and web developers gathered to discuss the future of web application development, and receive training on Google's products and online business skills. |
| MARKETING & MEDIA [Carole Kimutai] Safaricom and Huawei Technologies have signed a three year strategic partnership that will see Safaricom use Huawei as its vendor of choice for the supply of its core network requirements, and roll out of the 4G network, at a cost of KSh12 billion. |
| MARKETING & MEDIA
[Carole Kimutai] Three years after Kenya's Safaricom launched its mobile money transfer service, MPesa, the company now has more than 11-million customers with money transfer worth KSh525-billion as of July 2010. The number of MPesa agents countrywide has risen to 19 502. |
| MARKETING & MEDIA [Carole Kimutai] With just hours before Kenya's constitution referendum to be held on 4 August 2010, research has cited the media as the main source of information about the contents of the proposed constitution. |
| MARKETING & MEDIA [Carole Kimutai] According to Synovate's 2009 annual Media Publicity Index; Safaricom, Kenya Commercial Bank, East Africa Breweries Ltd (EABL) and Coca-Cola led in the number of media clips. Others included the Kenya Power and Lighting Company, Zain, Telkom, Equity Bank, Kenya Airways and Barclays Bank. When the publicity was translated to advertising value Coca-Cola, Safaricom and EABL topped the list. |
| MARKETING & MEDIA [Carole Kimutai] Banks are now the next target for cybercrime, ICT experts have warned. Tom Omariba, UUNET MD, says cyber criminals have perfected the art of hacking into people's or organisations' bank accounts through replication of domain names. They then use the information to acccess banking details that enable them to withdraw money from their victim's accounts. |
| MARKETING & MEDIA
[Carole Kimutai] On Monday, 21 June, the Communications Commission of Kenya (CCK) in partnership with the country's four mobile operators - Safaricom, Zain, Orange and Yu - launched a campaign for SIM card registration. |
