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GenAI in marketing: Fear or FOMO?

GenAI in marketing: Fear or FOMO?Kantar

SuperSport earns rights to broadcast the 2025 FIH Indoor Hockey World Cup

SuperSport earns rights to broadcast the 2025 FIH Indoor Hockey World Cup

2 days

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

More news

Huawei's Watch Fit 3 is a very well packaged and priced fitness wearable

Technology

Huawei dominates global wearable market

Lindsey Schutters 12 Sep 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

Advertising

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Palestinian AFP photojournalist Mahmud Hams was awarded the Visa d’Or News prize for his coverage of the conflict in Gaza (Image supplied)

Media

Palestinian photojournalist Mahmud Hams awarded Visa d'Or for powerful Gaza war coverage

9 Sep 2024

Image source: Bibhash Banerjee from

Environment & Natural Resources

Bird species are disappearing at an alarming rate in Kenya – new study

Joseph Ogutu 6 Sep 2024

Stepping up youth employability for jobs and better life chances

Education

Stepping up youth employability for jobs and better life chances

Vera Ng’oma, British Council 4 Sep 2024

Marketing

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Image supplied. All the Tabbi Awards 2024 winners

Media

Global excellence in B2B journalism: All the 2024 Tabbie Awards winners

2 Sep 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Advertising

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Branding

Brand Finance 2024: Apple leads, Microsoft’s value surges to $340bn on back of AI innovations

29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Kenyan carmaker Mobius accepts bid from undisclosed buyer

Dealers

Kenyan carmaker Mobius accepts bid from undisclosed buyer

19 Aug 2024

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Marketing

Peak and Dale acquires Bean Interactive to boost its tech and communications leadership in Africa

Peak and Dale Group 15 Aug 2024

Fashion influences set design and film locations

Film

Fashion influences set design and film locations

15 Aug 2024

A bird perches on an elephant as it walks at the Amboseli National Park in Kajiado County, Kenya,4 April 2024. Reuters/Monicah Mwangi/File Photo

Environment & Natural Resources

Conservationists ask Tanzania to ban sport hunting of elephants

Elias Biryabarema 14 Aug 2024

This year a new campaign, Choose Truth, created by South Africa's Daily Maverick, will be featured for World News Day (Image supplied)

Media Freedom

South Africa's Daily Maverick's Choose Truth campaign for World News Day

12 Aug 2024

TikTok's inaugural Visionary Voices Africa List 2024

Lifestyle

TikTok's inaugural Visionary Voices Africa List 2024

8 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

Marketing & Media

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Marketing & Media

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Branding

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Branding

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

AGL Kenya delivers critical equipment for AALTO, demonstrating logistics excellence

Transport

AGL Kenya delivers critical equipment for AALTO, demonstrating logistics excellence

Africa Global Logistics 30 Jul 2024

Branding

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Image supplied. India is expected to be the first to release the world's first feature-length AI-generated film Maharaja in Denims, produced by Intelliflicks Studios

Artificial Intelligence

World's first feature-length AI-generated film highlights AI challenges for industry

26 Jul 2024

Ticketmaster expands African reach with acquisition of Quicket

Events

Ticketmaster expands African reach with acquisition of Quicket

25 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

OOH

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Advertising

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Advertising

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Branding

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024