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AI in Advertising

Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra

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Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

1 day

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

2 days

More news

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Branding

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

CrowdStrike Falcon glitch disrupts global services across sectors

Technology

CrowdStrike Falcon glitch disrupts global services across sectors

Lindsey Schutters 19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Research

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Tag Collective: Innovation for Africa

Marketing

Tag Collective: Innovation for Africa

Tag Collective 26 Jun 2024

Unlocking the potential of communities in Africa

Branding

Unlocking the potential of communities in Africa

Human8 26 Jun 2024

Careerbox is the starting point for many call centre careers in the local CCI base of operations in uMhlanga.

Services

BPO industry report says Africa is becoming global CXM hub

Lindsey Schutters 20 Jun 2024

Customer Experience Africa Awards return for 2nd Edition

Retail

Customer Experience Africa Awards return for 2nd Edition

18 Jun 2024

Branding

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Africa's creative future: Leading the world through innovation and collaboration

Advertising

Africa's creative future: Leading the world through innovation and collaboration

Dawn Rowlands, Dentsu 12 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Marketing & Media

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

Cannes Lions

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill

Media

UK passes Digital Markets, Competition and Consumers Bill

3 Jun 2024

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

Advertising

3 SA agencies named in New York Festivals 2024 shortlist

3 Jun 2024

Image supplied. Carlos Fernando Chamorro, editor-in-chief of Confidencial (Photo: Mick Friis)

Media Freedom

Nicaraguan journalist Carlos Fernando Chamorro awarded Wan-Ifra's Golden Pen of Freedom

31 May 2024

Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category

Online Media

SA's Food For Mzansi Group wins Wan-Ifra 2024 Digital Media Awards Podcast category

28 May 2024

The Stream of Consciousness

D&AD Awards

Updated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

The Coca-Cola system in Kenya announces major investment

FMCG

The Coca-Cola system in Kenya announces major investment

22 May 2024

Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London

D&AD Awards

Full D&AD shortlist revealed

21 May 2024

The 62nd annual D&AD Awards’ first shortlist has been announced

D&AD Awards

D&AD Awards announce first shortlist

21 May 2024

Source: © Witness Media Lab Many people have been targeted by deep fakes

Digital

WPP CEO Mark Read targeted by deep fake AI scam

15 May 2024

Image supplied. Levergy, South Africa, Creative Edge, Kenya and VML, Tunisia are among the shortlisted agencies in the Warc Awards for Effectiveness 2024, in association with the Cannes Lions

Marketing

3 African agencies on Warc Awards for Effectiveness 2024 shortlist

14 May 2024

Doctors and medical practitioners under the Kenya Medical Practitioners Pharmacists and Dentists Union (KMPDU) participate in a demonstration to demand payment of their salary arrears and the immediate hiring of trainee doctors, among other grievances, in Nairobi, Kenya, 16 April 2024. Reuters/Thomas Mukoya/File Photo

Public Health

Kenyan government doctors sign agreement to end strike

George Obulutsa 9 May 2024

Infrastructure, Innovation & Technology

Kenya’s devastating floods expose decades of poor urban planning and bad land management

Sean Avery 6 May 2024

2,500 Kenyan fashion creators poised to enter global markets

Training

2,500 Kenyan fashion creators poised to enter global markets

2 May 2024

The power of African creativity: Our time is now!

Trends

The power of African creativity: Our time is now!

Raymond Langa 24 Apr 2024

Source: Supplied

MICE

ATM 2024 to explore transformative innovation, entrepreneurship in global travel

23 Apr 2024

A bird perches on an elephant as it walks at the Amboseli National Park in Kajiado County, Kenya, 4 April 2024. Reuters/Monicah Mwangi

Environment & Natural Resources

Elephant deaths trigger Kenyan call for Tanzania to curb hunts

Duncan Miriri 11 Apr 2024

Somali pirates' return adds to crisis for global shipping companies

Shipping

Somali pirates' return adds to crisis for global shipping companies

22 Mar 2024

Safaricom dominates Ethiopia mobile money with M-Pesa

Telecoms & Networks

M-Pesa Safaricom, Onafriq ink deal to boost Ethiopian remittances

20 Mar 2024