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AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher

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Antonio Petra

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Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

1 day

Image source: Vitaliy Vodolazskyy –

Kenya's competition watchdog fines Mogo Auto for unfair practices

By Joyce Karanja and Michelle Karimi Kimonye 1 Nov 2024

More news

Continued weak growth forecast for construction industry in 2023 - GlobalData

Construction & Engineering

Continued weak growth forecast for construction industry in 2023 - GlobalData

10 May 2023

Image source: Anna Shvets from

Circular Economy & Waste Management

Kenya banned plastic bags 6 years ago, but they are still in use - what went wrong

Jane Mutheu Mutune 9 May 2023

#AfricaMonth: Challenges and opportunities shaping Africa's emerging proptech market

Proptech

#AfricaMonth: Challenges and opportunities shaping Africa's emerging proptech market

Sindy Peters 8 May 2023

Puma inks exclusive multi-year licensing deal with Formula 1

Fashion & Homeware

Puma inks exclusive multi-year licensing deal with Formula 1

8 May 2023

Kellogg buys key ingredient from conflict-ridden Sudan but sees no shortage now - CEO

FMCG

Kellogg buys key ingredient from conflict-ridden Sudan but sees no shortage now - CEO

Jessica DiNapoli 8 May 2023

Adrian Ephraim is the editor-in-chief at Tech Cabal. Source: Supplied.

Africa Month

#AfricaMonth: Adrian Ephraim talks new role at Tech Cabal

Karabo Ledwaba 3 May 2023

#AfricaMonth: Walter Train brings his unique design aesthetic to Emazulwini restaurant

Art

#AfricaMonth: Walter Train brings his unique design aesthetic to Emazulwini restaurant

Evan-Lee Courie 2 May 2023

Source: Twitter @jpmorgan

Banking

JPMorgan seizes First Republic Bank

2 May 2023

Paul Mackenzie, 50, a Kenyan cult leader accused of ordering his followers of the members of the Good News International Church to starve themselves to death in Shakahola forest, appears at Malindi Law Courts, in Malindi, Kenya, 2 May 2023. Reuters/Stringer

Criminal Law

Kenyan cult leader appears in court after more than 100 followers die

George Obulutsa, Humphrey Malalo and Duncan Miriri 2 May 2023

File photo: Ngagati Namaiduk from the Maasai pastoralist community affected by the worsening drought due to the failed rainy season, walks past his emaciated cattle during a dried-hay feeding program at their manyatta (traditional homestead) near Ilbisil settlement of Kajiado, Kenya 17 October 2022. Reuters/Thomas Mukoya/File Photo/File Photo

Climate Change

Horn of Africa drought not possible without climate change - study

Gloria Dickie 28 Apr 2023

Source: World Economic Forum.

Malaria

The world's first malaria vaccine ready for distribution

26 Apr 2023

The Bed Shop owner Dynamic Bedding changes hands

Franchising

The Bed Shop owner Dynamic Bedding changes hands

24 Apr 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Research

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Vincent Viviers, omnichannel retail executive at Pick n Pay, at Ecom Africa. Source: Lauren Hartzenberg

Trends

#EcomAfrica: 5 need-to-know trends shaping the future of e-commerce

Lauren Hartzenberg 21 Apr 2023

Outgoing Nampak CEO Erik Smuts. Source: Nampak

Packaging

Nampak CEO Erik Smuts resigns

21 Apr 2023

Alice Aedy, Andrew Burgess, Jade Roche and Luke Jaque-Rodney. Source: Supplied

Fashion & Homeware

New Puma project gives young changemakers a seat at the sustainability table

20 Apr 2023

Labour Law

Court rules Meta can be sued in Kenya over alleged unlawful redundancies

Ayenat Mersie 20 Apr 2023

#StartupStory: Hardy McQueen on building a Black-owned beverage business and doing things differently

FMCG

#StartupStory: Hardy McQueen on building a Black-owned beverage business and doing things differently

Lauren Hartzenberg 20 Apr 2023

File Photo: An LGBT activist wears a badge as he attends a court hearing in the Milimani high Court in Nairobi in Nairobi, Kenya. 22 February 2019. Reuters/Baz Ratner

NGO, NPO & Social Enterprise

For LGBTQ Kenyans, court win prompts backlash as threats escalate

Ayenat Mersie 18 Apr 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Research

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Media

From advertising blackmail to physical threats, Kenya's journalists are under attack - but they must also regain public trust

George Ogola 17 Apr 2023

Image supplied. Ogilvy Africa has been shortlisted in the New York Festivals (NYF) 2023 Health Awards.

Advertising

Ogilvy Africa's Lesso Lessons shortlisted in NYF 2023 Health Awards

17 Apr 2023

Italy to announce Africa energy cooperation plan in October, says PM

Markets & Investment

Italy to announce Africa energy cooperation plan in October, says PM

Alvise Armellini and Federico Maccioni 17 Apr 2023

Image source: Jakub Jirsák –

IP Law

What is happening in Africa's IP landscape

Marco Vatta and Megan Dinnie 14 Apr 2023

Tupperware business on the brink of collapse

Packaging

Tupperware business on the brink of collapse

14 Apr 2023

FMCG

How the bottled water industry is masking the global water crisis

Zeineb Bouhlel and Vladimir Smakhtin 12 Apr 2023

Russia's Sibur exports LPG to Africa, Middle East and Asia as EU cuts buying

Coal, Oil & Gas

Russia's Sibur exports LPG to Africa, Middle East and Asia as EU cuts buying

11 Apr 2023

Source: ©sirinapa -

Technology

The big benefits of blockchain for retail in Africa

6 Apr 2023

Easter eggs: Their evolution from chicken to chocolate

FMCG

Easter eggs: Their evolution from chicken to chocolate

Serin Quinn 6 Apr 2023

Authentic Brands to buy Quiksilver, Billabong and Roxy owner Boardriders

Fashion & Homeware

Authentic Brands to buy Quiksilver, Billabong and Roxy owner Boardriders

5 Apr 2023