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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Kenya Airways planes are seen through a window at the Jomo Kenyatta international airport in Nairobi, Kenya, 1 August 2020. Reuters/Njeri Mwangi/File Photo

Kenya Airways records profit after more than a decade of losses

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The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
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Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

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Events & Conferencing

The One Club announces jury for Young Guns 19

24 Jun 2021

Billions in export revenue at risk if suppliers don't cut carbon emissions - study

Import/Export

Billions in export revenue at risk if suppliers don't cut carbon emissions - study

24 Jun 2021

Seedstars Africa Ventures announces initiatives to drive investments into Africa

Entrepreneurship

Seedstars Africa Ventures announces initiatives to drive investments into Africa

24 Jun 2021

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Mining

How mining survived the pandemic

Yaa Agyare-Dwomoh 23 Jun 2021

'SeeHer Lens' Award aims to honour work which amplifies gender equality

Film & Cinematography

'SeeHer Lens' Award aims to honour work which amplifies gender equality

23 Jun 2021

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Regulatory

To ban or not to ban plastic shopping bags? Implications and proposed solutions

Asphat Muposhi, Mercy Mpinganjira, Marius Wait 23 Jun 2021

Sound Connects Fund calls for applications

Production

Sound Connects Fund calls for applications

22 Jun 2021

Kantar BrandZ Most Valuable Global Brands 2021

Branding

Kantar BrandZ Most Valuable Global Brands 2021

Kantar 21 Jun 2021

Segmenting for the future: 5 emerging consumer types

Research

Segmenting for the future: 5 emerging consumer types

John Watling 21 Jun 2021

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The One Club for Creativity

#CreativeWeek2021: Games in physical reality

Emily Stander 21 Jun 2021

Golden Drum Festival opens entries for competition

Events & Conferencing

Golden Drum Festival opens entries for competition

18 Jun 2021

Doktor.se to launch in Africa

Social Entrepreneurship

Doktor.se to launch in Africa

18 Jun 2021

D&AD Shift NY 2021 open for applications

D&AD Awards

D&AD Shift NY 2021 open for applications

16 Jun 2021

Sudan says it is open to conditional interim deal on Ethiopia dam

Infrastructure & Utilities

Sudan says it is open to conditional interim deal on Ethiopia dam

Khalid Abdelaziz 15 Jun 2021

How research, collaboration are contributing to food security in Africa

Research & Development

How research, collaboration are contributing to food security in Africa

14 Jun 2021

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Research

'Buy now pay later' spend predicted to reach $995bn in 2026

14 Jun 2021

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D&AD Awards

D&AD 2021 social media trends

Ashleigh Burton 14 Jun 2021

Feeding Africa from Africa: Smallholder farmers to leverage on AfCFTA

Agribusiness

Feeding Africa from Africa: Smallholder farmers to leverage on AfCFTA

Busani Bafana 14 Jun 2021

Cryptocurrency adoption in Africa: The ups and downs

Fintech

Cryptocurrency adoption in Africa: The ups and downs

Eugene Yiga 14 Jun 2021

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Events & Conferencing

Cannes Lions Live 2021 launches full content agenda

11 Jun 2021

Deforestation is driven by global markets

Environment & Natural Resources

Deforestation is driven by global markets

Ruben Valbuena and Thomas Lovejoy 11 Jun 2021

New Barbie collection made using recycled ocean-bound plastic

Design & Manufacturing

New Barbie collection made using recycled ocean-bound plastic

11 Jun 2021

Luxury fashion label Chanel invests $25m in new climate adaptation fund

ESG

Luxury fashion label Chanel invests $25m in new climate adaptation fund

Michael Taylor 11 Jun 2021

APO Group and Getty Images agreement offers global platform for African press releases and images

PR & Communications

APO Group and Getty Images agreement offers global platform for African press releases and images

10 Jun 2021

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Digital

YouTube Music opens 2022 applications for #YouTubeBlack Voices Fund

10 Jun 2021

Big irrigation projects in Africa have failed to deliver. What's needed next

Sustainable Farming

Big irrigation projects in Africa have failed to deliver. What's needed next

Tom Higginbottom, Roshan Adhikari and Timothy Foster 10 Jun 2021

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Advertising

#CreativeWeek2021: The importance of cultural nuance in advertising

Emily Stander 9 Jun 2021

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Research

SA, Nigeria and Kenya driving e-commerce volumes in Sub-Saharan Africa

9 Jun 2021

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Aviation

Airlink expands intra-Africa network, launches new Johannesburg-Entebbe service

9 Jun 2021

Pum Lebefure and Glenn Cole

Events & Conferencing

The One Club Board elects new leadership

9 Jun 2021