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Janice Spark is a director and managing partner of Idea Engineers, an advertising and PR agency which she co-founded in 2002. She has directed the marketing efforts of leading global organisations for over 20 years.

Janice's vision was to establish a marketing communications agency that integrates the disciplines of brand strategy, brand communications (above-and below-the-line advertising), reputation management and brand experience (alignment of brand and operations) into a seamless and holistic offering.

Idea Engineers (www.ideaengineers.co.za; Facebook; @ideaengineerssa)) helps companies enhance market share, profitability and customer loyalty by managing and protecting an organisations most valuable asset: the brand.

Contact Janice via tel +27 (0)11 803 0030, email az.oc.sreenigneaedi@ecinaj and follow her on Twitter at @janicespark.