Over a decade of experience in the industry, with a strong passion for content marketing, which means being involved in all content marketing initiatives to drive traffic, engagement, leads, etc.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost. Working across all of the agency's clients and practices, including Corporate, Technology, Healthcare and Public Affairs.
This role requires a brand publisher mindset: the creation of content our audience is looking for and then to optimize the path to conversion. Editorial requirements include basic SEO understanding, content categorisation and structure, content development, distribution and measurement.
Development of editorial governance so content is consistent with our brand voice, style and tone.
Management and development of editorial calendar and organisation workflows; including channel management of digital content hubs and all supporting social channels. This role requires an understanding of the best practices of the main social media channels, which content and approaches work on each and why.
The role also requires the management of creative resources including designers, writers, and other agency personnel.Continuious measurement and optimisation of the program is required on a regular and ongoing basis, including presentations on the program approaches and results.
Over a decade of experience in the industry, with a strong passion for content marketing, which means being involved in all content marketing initiatives to drive traffic, engagement, leads, etc.
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost. Working across all of the agency's clients and practices, including Corporate, Technology, Healthcare and Public Affairs.
This role requires a brand publisher mindset: the creation of content our audience is looking for and then to optimize the path to conversion. Editorial requirements include basic SEO understanding, content categorisation and structure, content development, distribution and measurement.
Development of editorial governance so content is consistent with our brand voice, style and tone.
Management and development of editorial calendar and organisation workflows; including channel management of digital content hubs and all supporting social channels. This role requires an understanding of the best practices of the main social media channels, which content and approaches work on each and why.
The role also requires the management of creative resources including designers, writers, and other agency personnel.Continuious measurement and optimisation of the program is required on a regular and ongoing basis, including presentations on the program approaches and results.