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Ian Drummond brings his passion for media and marketing to the task of leading Mediamark's growth beyond its roots in FM radio.

While heading up the convergence division at Mediamark he was responsible for the creation and execution of multimedia solutions that drove growth for Mediamark and delivered exceptional business value to the company's clients.

Ian played an instrumental role in setting up Mediamark Digital (Digitalmark), where he helped translate the company's traditional media strengths and experience into a compelling online proposition. Three years later, Mediamark Digital is one of the leading online media marketing solutions providers in Africa.

Before that, Ian held the position of portfolio manager at Radmark, where he worked with a team of three account managers to create successful campaigns for the likes of DStv, Vodacom and FNB. Earlier in his career that spans a decade and half, Ian worked at MHz marketing on through the line radio concepts for a variety of blue chip clients.