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Andrew studied materials science and has a doctorate in engineering. He was a partner at Grey Matter, one of South Africa's first digital agencies, before moving to New York City, where he worked as a strategic director, copywriter, and creative director for the world's largest digital media company at the time - marchFirst. His extensive awards experience includes working with the One Club, the Art Directors Club and the London International Advertising Awards.

Andrew was voted 2007 Advertising Industry Person of the Year by ‘The Annual' and 2008 AdReview Advertising Person of the Year. He has judged the Epica Awards in Paris, the Gecko Advertising Awards in Namibia, the Footprint Marketing Awards, the AdReview awards, and chaired the Business and Arts South Africa panel for several years. He is also the editor of Migrate magazine.