"The launch of this satellite studio at Gold Reef City signals another landmark addition in the overall redevelopment of the property," says Noeleen Bruton, director of marketing at Tsogo Sun. "There is a compelling opportunity for synergy between the station and a family entertainment hub like Gold Reef City, which appeals to our shared target market. We expect this strategic partnership to produce a number of positive spin-offs for both brands."
"Our partnership with Gold Reef City allows Kaya FM to have a physical brand presence in one of our strategic target markets and gives our listeners an opportunity to see and experience the live broadcasting of some of their favourite shows and will have the opportunity to interact with the Kaya FM personalities," says Kaya FM managing director, Greg Maloka.
Gold Reef City and Kaya FM held an exclusive star-studded event to launch the studio on Thursday, 19 February, with Bob Mabena as the masters of ceremonies.
Other aspects of Gold Reef City's redevelopment which recently opened include the newly refurbished Back O' the Moon restaurant, Vigour and Verve the new Crèche and Magic Company. Other highlights which will be completed over the next few months include the Tsogo Sun movie franchise, Movies@ featuring a six-cinema complex, a twelve-lane bowling alley, a medley of six new restaurants and fast food court.
For more information visit www.kayafm.co.za.
