Investing in radical digital transformation has been one of the best decisions Mediamark has made. Over the last four years, we have seen astonishing efficiency gains that have made our investment worthwhile. More importantly, it has transformed our company culture and fundamentally changed the way we operate. This is how we approached the process. 22 Nov 2024 Read more Last year, for Podcast Day, I wrote an article (ref 1) discussing the slow uptake of podcasts in South Africa, despite their international popularity. I compared podcasts to mobile platforms, which also took time to gain widespread acceptance, and predicted that podcasts would follow a similar growth trajectory. I highlighted the qualities of podcasts and explained why they are a great option for advertisers to connect with audiences on a deeper level, avoiding the advertising clutter. 1 Oct 2024 Read more Commvibe, powered by Mediamark, has signed exclusive partnerships with three of South Africa’s top community radio stations: Zibonele FM and Bok Radio in the Western Cape, and Thetha FM in Gauteng. 21 Aug 2024 Read more The power of radio and the audio ecosystem received a significant boost as the trusted medium for advertisers during a time of uncertainty for brands, with the launch of the inaugural 72-hour radio and audio marathon, SoundGen. 5 Jun 2024 Read more In the constant deluge of content bombarding consumers daily, the battle for attention is fierce. Mere exposure to advertising is like whispering in the wind—without attention, the impact fades into the background noise. Marketers face the challenge of breaking through this modern-day noise to engage their audience meaningfully – a crucial step towards conversion and transaction. 10 Jan 2024 Read more The hybrid balancing act 14 Dec 2023 Read moreThe Advertising Media Association of Southern Africa (Amasa) orchestrated a spectacular relaunch at the world-class Richfield Bryanston Campus on Wednesday 8 November. This event set the stage for a transformative journey, featuring the charismatic speaker, Richard Mulholland, a globe-trotting entrepreneur renowned for his eloquent and persuasive leadership. Mulholland infused the Amasa crowd with his unique blend of quirky humour, energy, and profound insights into why and what is required from leadership in the ever-evolving media landscape. 21 Nov 2023 Read more As we approach International Podcast Day on 30 September, I have been reflecting on the medium, which, despite its significant international growth over the years is really only now starting to gain traction in South Africa. 28 Sep 2023 Read more "If I had asked the public what they wanted, they would have said a faster horse." These are the famous words Henry Ford uttered before giving the public anything but a horse. 31 Aug 2023 Read more Mediamark Digital has been announced as the exclusive partner for Warner Music Experience (WMX) in South Africa, further underpinning the sales house's pedigree in digital. WMX provides advertisers access to the biggest international and South African music artists via commercial targeting, sponsorship and content opportunities. 19 Jun 2023 Read more We're all well aware of the impact that load shedding has on our day-to-day life, on business and on our economy. Every sector has had to navigate the new norm of the implications that come with the electricity crisis and the advertising industry is high up on the list of sectors impacted. 1 Feb 2023 Read more Mediamark's head of HR, Mpho Mazibuko, has been nominated among top HR leaders in South Africa for the prestigious CHRO Awards. Dubbed the Oscars of Human Resources, the CHRO Awards recognise and award HR managers for their outstanding performance and leadership. 15 Nov 2022 Read more Audio and digital solutions company, Mediamark, has launched a new sales division that will represent the community radio space called CommVibe. In an industry first, Mediamark will be taking a package of Western Cape based community radio stations into the market, with the combined audience of just over 860,000 listeners. The offering is available to buy on Telmar and other planning tools through an aggregated audience buy. 27 Jul 2022 Read more Leading audio and digital solutions company, Mediamark, has announced a major rebrand with a revolutionary shift from their previously blue logo to invigorate and inspire both staff and the industry. 24 Jun 2022 Read more |
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