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Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

19 hours

Biz Promoted Features: Keep your business headlines in the spotlight for 7 days

Biz Promoted Features: Keep your business headlines in the spotlight for 7 days

Bizcommunity.com 20 hours

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram

Mark Baldwin 1 day

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

All the 2025 Dubai Lynx Awards

2 days

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Kantar 9 Apr 2025

Spotify royalty payouts to Nigerian and South African artists boom in 2024

Spotify royalty payouts to Nigerian and South African artists boom in 2024

7 Apr 2025

Meta can be sued in Kenya over posts related to Ethiopia violence, court rules

Hereward Holland 7 Apr 2025

Is Gmail’s AI Search a game-changer for users or an invasion of privacy? (Image supplied)

Exclusive | Gmail’s AI Search: Game-changer or a privacy nightmare?

2 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025