Growth Marketing Specialist
Our client in the automotive industry is seeking a growth marketing specialist to generate and optimise leads through digital channels. The role involves collaborating with the sales team to enhance digital brand presence. The ideal candidate will combine strategic insight, creative problem-solving, and hands-on execution to manage marketing campaigns. This role will be based in Stellenbosch, Western Cape.
Key responsibilities Lead generation:
- Develop and implement initiatives using digital channels to generate new leads.
- Manage the Google Ads account, either through collaboration with an agency or by executing campaigns independently.
- Create and manage lead generation campaigns on Facebook.
- Optimise and experiment with new marketplaces for lead generation.
- Test and evaluate additional channels for generating leads.
Maximise existing lead potential:
- Utilise in-house data for data mining to identify and deliver high-quality leads for sales outreach, vehicle launches, and other events.
- Create and manage email campaigns targeting older leads, providing relevant content to keep them engaged.
- Automate the lead process to ensure that leads are directed to the appropriate person in real-time.
Collaborate with sales:
- Work closely with the sales teams to improve lead supply and quality.
- Schedule monthly meetings and maintain ongoing communication with the sales team.
- Report test results and campaign performance, including key KPIs, to sales managers and other stakeholders.
Build the brand digitally:
- Enhance the brand’s digital presence by regularly posting updates on Facebook, including content from our marketing agency.
- Run and manage Facebook Ads campaigns.
- Oversee the website, conduct A/B tests to improve conversion rates, and ensure the site is optimised for lead generation.
- Manage incoming communications from leads and customers on our social media channels.
Minimum requirements:- Bachelor's or postgraduate degree in marketing or related field preferred
Essential skills:- Strong communication skills and a proactive approach
- Expertise in data analytics, with the ability to interpret and leverage insights
- Proficiency in various digital marketing channels
- Familiarity with website optimisation tools and techniques
- Creative thinking and problem-solving abilities
- Experience with Google AdWords, campaign development, and design aesthetics
- High level of integrity, attention to detail, and customer service orientation
Apply now!
Please note only candidates with the required experience will be contacted and considered. If you are not contacted, kindly consider your application unsuccessful.
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Posted on 02 Aug 09:45, Closing date 2 Sep
