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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

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TransUnion expands into Africa

TransUnion expands into Africa

Gregory Gondwe: @Kalipochi 28 Oct 2011

Kalahari Kenya, Kalahari Nigeria closes down

Kalahari Kenya, Kalahari Nigeria closes down

26 Oct 2011

DHL Express launches campaign across Africa

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Z-Card launches in Kenya

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13 Oct 2011

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28 Sep 2011

Brand Africa Forum to present first Brand Africa 100 awards

15 Sep 2011

African Banker Awards shorlist announced

African Banker Awards shorlist announced

26 Aug 2011

Airtel launches money services ad [video]

Airtel launches money services ad [video]

25 Aug 2011

Wharton faculty learns from Kenyan retail outlet

Wharton faculty learns from Kenyan retail outlet

Carole Kimutai 11 Aug 2011

Kenya: Treasury sets aside Sh15 billion for food projects

4 Aug 2011

Kourage Athletics launches Kenyan running clothes brand

1 Aug 2011

Davies maps route for free trade area

14 Jun 2011

Somali piracy: in search of remedies for a global malady

Somali piracy: in search of remedies for a global malady

Wanjohi Kabukuru 14 Jun 2011

Experts meet in Nairobi for the 3rd Annual East Africa Trade Conference

16 May 2011

Herman Manson

[Netprophet 2011] African ecommerce market has a long way to go

Herman Manson: @marklives 12 May 2011

MTN Business Kenya sponsors 2011 Banking Awards

MTN Business Kenya sponsors 2011 Banking Awards

9 May 2011

Kenya: Co-op Bank launches agent banking service

14 Apr 2011

Kenya: Mobile money innovators at AITEC conference

Kenya: Mobile money innovators at AITEC conference

Carole Kimutai 28 Feb 2011

Global mobile user survey released

Global mobile user survey released

Dr KF Lai 16 Feb 2011

Nigeria, Kenya consumer confidence increases

Nigeria, Kenya consumer confidence increases

Issa Sikiti da Silva 31 Jan 2011

Unemployment, inflation worries hit consumer confidence

Unemployment, inflation worries hit consumer confidence

27 Jan 2011

Online share-trading platform launched in Kenya

Online share-trading platform launched in Kenya

6 Dec 2010

Mr Price takes aim at Nigerian market

Mr Price takes aim at Nigerian market

Michael Bleby 22 Nov 2010

Kenya eyes carbon market

15 Nov 2010

Hope for full global economic recovery in 2010 diminishes

Hope for full global economic recovery in 2010 diminishes

27 Oct 2010

bidorbuy launches in Kenya

bidorbuy launches in Kenya

22 Sep 2010

Kenya: ISPs sound alarm over cyber crooks

Carole Kimutai 1 Jul 2010

Kenya: MPs pass law to fix prices

28 Jun 2010

Kenya's first mobile bank account

Carole Kimutai 24 May 2010

Global players behind anti-counterfeit law campaign

Wambi Michael, Christi van der Westhuizen 24 May 2010