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Warc and TikTok's connect media report tells brands to focus on relevance

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

More news

Africa more vulnerable to mobile malware

Africa more vulnerable to mobile malware

8 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

Rise of African fintech changes how Africans transact

Dominique Collett 1 Jun 2016

Mobile money aid for humanitarian disasters

31 May 2016

(L-R) Mike van den Bergh, PCCW Global; Funke Opeke, MainOne; Chris Wood, WIOCC; Willem Marais, Liquid Telecom SA; Russell Southwood, Balancing Act

Unlocking Africa's digital potential

26 May 2016

Kenyan taxi app Maramoja adds luxury vehicles

Tom Jackson 25 May 2016

Ericsson joins alliance to drive a digital Africa

23 May 2016

BBC World Service selects Lagos innovations for pilots

BBC World Service selects Lagos innovations for pilots

Tom Jackson 20 May 2016

Cashless revenue collection solution for Kenya

25 Apr 2016

Uber launches in Mombasa, Kenya

Uber launches in Mombasa, Kenya

23 Mar 2016

Sura Nualpradid via

Mobile phone users in Nigeria, South Africa, Kenya hit 700 million

Adeyemi Adepetun 18 Feb 2016

Why Kenyan SMEs must tap the potential of mobile phones

Why Kenyan SMEs must tap the potential of mobile phones

Ngugi Mungai 25 Jan 2016

Mobile phone-based T-Bond for sale

Mobile phone-based T-Bond for sale

Charles Mwaniki 13 Jan 2016

Kenyan mobile phone users up to 38 million

James Kariuki 7 Jan 2016

Kenya's mobile penetration hits 88 percent

Baraka Jefwa 5 Jan 2016

Ericsson report on changing media preferences in Kenya

Ericsson report on changing media preferences in Kenya

17 Dec 2015

'Apping' SA's awesome SMEs

Leigh Andrews 11 Dec 2015

Safaricom in Kenya ties in MTN Rwanda

Safaricom in Kenya ties in MTN Rwanda

Shadrack Kavilu 30 Nov 2015

Orange signs agreement for the sale of its stake in Telkom Kenya

Orange signs agreement for the sale of its stake in Telkom Kenya

10 Nov 2015

Mobile broadband market share by operator (%), 2014

PwC launches 'Entertainment and media outlook: 2015 - 2019'

18 Sep 2015

NGO launches app to encourage youth participation in devolved administration

NGO launches app to encourage youth participation in devolved administration

Parris Mabel Akinyi 14 Aug 2015

South African roadshow on digital transformation in the app economy goes to Kenya

South African roadshow on digital transformation in the app economy goes to Kenya

22 Jul 2015

New app will allow SMEs to buy government bonds

New app will allow SMEs to buy government bonds

20 Jul 2015

New app to connect Kenyan farmers with climate-smart seeds

New app to connect Kenyan farmers with climate-smart seeds

Chris Arsenault 17 Jun 2015

FreeDigitalPhotos

Kenya leads EAC in mobile money accounts

Ronald Ndungi 15 Jun 2015

Kenya: Millicom buys 85% stake in Zantel

Kenya: Millicom buys 85% stake in Zantel

Lilian Mutegi 8 Jun 2015

The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

[eCommerce Africa] Two crucial elements of mobile success

[eCommerce Africa] Two crucial elements of mobile success

Leigh Andrews 5 Feb 2015

Mobile users prefer privacy to apps

Mobile users prefer privacy to apps

5 Feb 2015

Blame poor internet for SA's lack of cutting-edge marketing

Blame poor internet for SA's lack of cutting-edge marketing

Leigh Andrews 29 Jan 2015

More news

Africa more vulnerable to mobile malware

Africa more vulnerable to mobile malware

8 Jun 2016

First Pan-African OOH measurement product

First Pan-African OOH measurement product

2 Jun 2016

Rise of African fintech changes how Africans transact

Dominique Collett 1 Jun 2016

Mobile money aid for humanitarian disasters

31 May 2016

(L-R) Mike van den Bergh, PCCW Global; Funke Opeke, MainOne; Chris Wood, WIOCC; Willem Marais, Liquid Telecom SA; Russell Southwood, Balancing Act

Unlocking Africa's digital potential

26 May 2016

Kenyan taxi app Maramoja adds luxury vehicles

Tom Jackson 25 May 2016

Ericsson joins alliance to drive a digital Africa

23 May 2016

BBC World Service selects Lagos innovations for pilots

BBC World Service selects Lagos innovations for pilots

Tom Jackson 20 May 2016

Cashless revenue collection solution for Kenya

25 Apr 2016

Uber launches in Mombasa, Kenya

Uber launches in Mombasa, Kenya

23 Mar 2016

Sura Nualpradid via

Mobile phone users in Nigeria, South Africa, Kenya hit 700 million

Adeyemi Adepetun 18 Feb 2016

Why Kenyan SMEs must tap the potential of mobile phones

Why Kenyan SMEs must tap the potential of mobile phones

Ngugi Mungai 25 Jan 2016

Mobile phone-based T-Bond for sale

Mobile phone-based T-Bond for sale

Charles Mwaniki 13 Jan 2016

Kenyan mobile phone users up to 38 million

James Kariuki 7 Jan 2016

Kenya's mobile penetration hits 88 percent

Baraka Jefwa 5 Jan 2016

Ericsson report on changing media preferences in Kenya

Ericsson report on changing media preferences in Kenya

17 Dec 2015

'Apping' SA's awesome SMEs

Leigh Andrews 11 Dec 2015

Safaricom in Kenya ties in MTN Rwanda

Safaricom in Kenya ties in MTN Rwanda

Shadrack Kavilu 30 Nov 2015

Orange signs agreement for the sale of its stake in Telkom Kenya

Orange signs agreement for the sale of its stake in Telkom Kenya

10 Nov 2015

Mobile broadband market share by operator (%), 2014

PwC launches 'Entertainment and media outlook: 2015 - 2019'

18 Sep 2015

NGO launches app to encourage youth participation in devolved administration

NGO launches app to encourage youth participation in devolved administration

Parris Mabel Akinyi 14 Aug 2015

South African roadshow on digital transformation in the app economy goes to Kenya

South African roadshow on digital transformation in the app economy goes to Kenya

22 Jul 2015

New app will allow SMEs to buy government bonds

New app will allow SMEs to buy government bonds

20 Jul 2015

New app to connect Kenyan farmers with climate-smart seeds

New app to connect Kenyan farmers with climate-smart seeds

Chris Arsenault 17 Jun 2015

FreeDigitalPhotos

Kenya leads EAC in mobile money accounts

Ronald Ndungi 15 Jun 2015

Kenya: Millicom buys 85% stake in Zantel

Kenya: Millicom buys 85% stake in Zantel

Lilian Mutegi 8 Jun 2015

The mobile revolution in Africa

The mobile revolution in Africa

17 Apr 2015

[eCommerce Africa] Two crucial elements of mobile success

[eCommerce Africa] Two crucial elements of mobile success

Leigh Andrews 5 Feb 2015

Mobile users prefer privacy to apps

Mobile users prefer privacy to apps

5 Feb 2015

Blame poor internet for SA's lack of cutting-edge marketing

Blame poor internet for SA's lack of cutting-edge marketing

Leigh Andrews 29 Jan 2015

The challenge of e-commerce transactions on a mobile device

The challenge of e-commerce transactions on a mobile device

Leigh Andrews 27 Jan 2015

M-Pesa takes East Africa by storm

M-Pesa takes East Africa by storm

26 Jan 2015

Image source: via IT News Africa

Former Apple CEO to launch Obi Mobiles in Kenya

Darryl Linington 21 Jan 2015

Uber finally comes to Kenya, African expansion to be tested

Nur Bremmen 20 Jan 2015

OMG moment: Taking note of Africa's mobile media movement

OMG moment: Taking note of Africa's mobile media movement

Leigh Andrews 13 Jan 2015

[AfricaCom 2014] FB's mission: to get Africa online

[AfricaCom 2014] FB's mission: to get Africa online

Sindy Peters 13 Nov 2014

[MRMW] Making face-to-face research mobile to better tackle African HIV research

[MRMW] Making face-to-face research mobile to better tackle African HIV research

Leigh Andrews 13 Nov 2014

Application economy creates opportunity for Africa

Application economy creates opportunity for Africa

Gary Lawrence 30 Oct 2014

Mobile internet in Africa brings fundamental change

Mobile internet in Africa brings fundamental change

24 Oct 2014

Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award

Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award

17 Oct 2014

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