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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

More news

[MRMW] Making face-to-face research mobile to better tackle African HIV research

[MRMW] Making face-to-face research mobile to better tackle African HIV research

Leigh Andrews 13 Nov 2014

Application economy creates opportunity for Africa

Application economy creates opportunity for Africa

Gary Lawrence 30 Oct 2014

Mobile internet in Africa brings fundamental change

Mobile internet in Africa brings fundamental change

24 Oct 2014

Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award

Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award

17 Oct 2014

Equity Bank introduces mobile banking smart SIM

Equity Bank introduces mobile banking smart SIM

7 Oct 2014

Slashed Kenya, Rwanda Safaricom rates reversed

Slashed Kenya, Rwanda Safaricom rates reversed

Lola Okulo 6 Oct 2014

GeoPoll appoints VP Business Development in Africa

10 Sep 2014

Telkom Kenya appoints new CEO

Telkom Kenya appoints new CEO

8 Sep 2014

Safaricom, Airtel to absorb 175 yuMobile employees

Safaricom, Airtel to absorb 175 yuMobile employees

Susan Mwenesi 27 Aug 2014

Airtel wins case against Safaricom to open up M-Pesa

Airtel wins case against Safaricom to open up M-Pesa

Susan Mwenesi 29 Jul 2014

Windows apps now available through Safaricom airtime

Windows apps now available through Safaricom airtime

14 Jul 2014

PIVOT East 2014 kicks off in Nairobi

PIVOT East 2014 kicks off in Nairobi

Susan Mwenesi 25 Jun 2014

A customer at a PesaPoint Agent Network outlet.

Kenya's PesaPoint to launch expansive agent network

24 Jun 2014

Orange Kenya amends "misleading" ad, condemns media coverage

Orange Kenya amends "misleading" ad, condemns media coverage

Agatha Nduku 27 May 2014

MVNO service to lower mobile money transaction fees

MVNO service to lower mobile money transaction fees

27 May 2014

Airtel Kenya Chariman resigns

Airtel Kenya Chariman resigns

26 May 2014

Upgrade reduces M-PESA transaction time

Upgrade reduces M-PESA transaction time

9 May 2014

Kenya's internet market recovers lost ground

Kenya's internet market recovers lost ground

Tom Jackson 18 Apr 2014

Majority phones sold in Kenya are smartphones

Majority phones sold in Kenya are smartphones

16 Apr 2014

Safaricom, Airtel purchase of yuMobile approved

Safaricom, Airtel purchase of yuMobile approved

Susan Mwenesi 31 Mar 2014

Airtel announces new bosses in Kenya and Seychelles

Airtel announces new bosses in Kenya and Seychelles

Susan Mwenesi 26 Mar 2014

Free broadcast text message could save lives in Africa each year. Floods in South Africa killed at least 32 people in March. Image: Vanessa O'Neale Crous

Text messages may save lives in flood-prone Africa

26 Mar 2014

MTN's Pieter Verkade. Image: LinkjedIn

Data centres‚ cloud services key to MTN Business's growth plan

Thabiso Mochiko 17 Mar 2014

Driving mobile from Cape to Cairo

Driving mobile from Cape to Cairo

Charles Foster, Kantar 14 Mar 2014

Safaricom warns shareholders over yuMobile buyout

Safaricom warns shareholders over yuMobile buyout

Susan Mwenesi 7 Mar 2014

Safaricom holds unredeemed Bonga points worth $37m

Safaricom holds unredeemed Bonga points worth $37m

Susan Mwenesi 5 Mar 2014

Of mobile app success

Of mobile app success

Esther Karuku 4 Mar 2014

East AfricaCom gets sponsors

East AfricaCom gets sponsors

13 Feb 2014

Eran Feinstein, managing director, 3GDirect Pay illustrates the new online money option for travel providers to Francis Mugane, head of Sales & Distribution, Kopo Kopo.

3G Direct Pay partners with Kopo Kopo

7 Feb 2014

NIC Bank launches mobile banking platform

NIC Bank launches mobile banking platform

30 Jan 2014

More news

Application economy creates opportunity for Africa

Application economy creates opportunity for Africa

Gary Lawrence 30 Oct 2014

Mobile internet in Africa brings fundamental change

Mobile internet in Africa brings fundamental change

24 Oct 2014

Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award

Samsung Kenya honoured with 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award

17 Oct 2014

Equity Bank introduces mobile banking smart SIM

Equity Bank introduces mobile banking smart SIM

7 Oct 2014

Slashed Kenya, Rwanda Safaricom rates reversed

Slashed Kenya, Rwanda Safaricom rates reversed

Lola Okulo 6 Oct 2014

GeoPoll appoints VP Business Development in Africa

10 Sep 2014

Telkom Kenya appoints new CEO

Telkom Kenya appoints new CEO

8 Sep 2014

Safaricom, Airtel to absorb 175 yuMobile employees

Safaricom, Airtel to absorb 175 yuMobile employees

Susan Mwenesi 27 Aug 2014

Airtel wins case against Safaricom to open up M-Pesa

Airtel wins case against Safaricom to open up M-Pesa

Susan Mwenesi 29 Jul 2014

Windows apps now available through Safaricom airtime

Windows apps now available through Safaricom airtime

14 Jul 2014

PIVOT East 2014 kicks off in Nairobi

PIVOT East 2014 kicks off in Nairobi

Susan Mwenesi 25 Jun 2014

A customer at a PesaPoint Agent Network outlet.

Kenya's PesaPoint to launch expansive agent network

24 Jun 2014

Orange Kenya amends "misleading" ad, condemns media coverage

Orange Kenya amends "misleading" ad, condemns media coverage

Agatha Nduku 27 May 2014

MVNO service to lower mobile money transaction fees

MVNO service to lower mobile money transaction fees

27 May 2014

Airtel Kenya Chariman resigns

Airtel Kenya Chariman resigns

26 May 2014

Upgrade reduces M-PESA transaction time

Upgrade reduces M-PESA transaction time

9 May 2014

Kenya's internet market recovers lost ground

Kenya's internet market recovers lost ground

Tom Jackson 18 Apr 2014

Majority phones sold in Kenya are smartphones

Majority phones sold in Kenya are smartphones

16 Apr 2014

Safaricom, Airtel purchase of yuMobile approved

Safaricom, Airtel purchase of yuMobile approved

Susan Mwenesi 31 Mar 2014

Airtel announces new bosses in Kenya and Seychelles

Airtel announces new bosses in Kenya and Seychelles

Susan Mwenesi 26 Mar 2014

Free broadcast text message could save lives in Africa each year. Floods in South Africa killed at least 32 people in March. Image: Vanessa O'Neale Crous

Text messages may save lives in flood-prone Africa

26 Mar 2014

MTN's Pieter Verkade. Image: LinkjedIn

Data centres‚ cloud services key to MTN Business's growth plan

Thabiso Mochiko 17 Mar 2014

Driving mobile from Cape to Cairo

Driving mobile from Cape to Cairo

Charles Foster, Kantar 14 Mar 2014

Safaricom warns shareholders over yuMobile buyout

Safaricom warns shareholders over yuMobile buyout

Susan Mwenesi 7 Mar 2014

Safaricom holds unredeemed Bonga points worth $37m

Safaricom holds unredeemed Bonga points worth $37m

Susan Mwenesi 5 Mar 2014

Of mobile app success

Of mobile app success

Esther Karuku 4 Mar 2014

East AfricaCom gets sponsors

East AfricaCom gets sponsors

13 Feb 2014

Eran Feinstein, managing director, 3GDirect Pay illustrates the new online money option for travel providers to Francis Mugane, head of Sales & Distribution, Kopo Kopo.

3G Direct Pay partners with Kopo Kopo

7 Feb 2014

NIC Bank launches mobile banking platform

NIC Bank launches mobile banking platform

30 Jan 2014

"The world's most influential expert in mobile" to deliver special address at Mobile East Africa

"The world's most influential expert in mobile" to deliver special address at Mobile East Africa

All Amber 29 Jan 2014

Kenyan mobile networks not meeting minimum requirements

Kenyan mobile networks not meeting minimum requirements

13 Jan 2014

'Beyond Retail' for Africa

'Beyond Retail' for Africa

Danette Breitenbach 17 Dec 2013

Growth markets survey 2013 - Kenya country report

Growth markets survey 2013 - Kenya country report

5 Dec 2013

Mobile internet key in Africa

Mobile internet key in Africa

Danette Breitenbach 29 Nov 2013

Industry leaders optimistic about mobile content, commerce growth

Industry leaders optimistic about mobile content, commerce growth

18 Nov 2013

Wikipedia Zero on mobile in Kenya

Wikipedia Zero on mobile in Kenya

8 Nov 2013

FNB's eWallet shows strong growth in Africa

FNB's eWallet shows strong growth in Africa

Bekezela Phakathi 28 Oct 2013

Central Kigali. Image: Wiki Images

Rwanda rolls out free wireless in bid for business boom

22 Oct 2013

Safaricom in $293m investment to have "best network in Kenya"

Safaricom in $293m investment to have "best network in Kenya"

Nick Sato 17 Oct 2013

MEF Africa embarks on study of mobile businesses

MEF Africa embarks on study of mobile businesses

14 Oct 2013

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