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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Kenya Airways planes are seen through a window at the Jomo Kenyatta international airport in Nairobi, Kenya, 1 August 2020. Reuters/Njeri Mwangi/File Photo

Kenya Airways records profit after more than a decade of losses

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The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

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