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Lindt's chocolate bunny trade mark win shows shape matters to consumersEnrico Bonadio and Alina Trapova 12 Oct 2022
Why it pays to link products to places - and how African countries can do itSamuel Samiai Andrews 24 Feb 2021
What Nestlé's attempt to trademark the shape of a KitKat teaches us about designTom Lee and Stefan Lie 2 Nov 2018
An international battle over cheese has left European producers feeling bitterEnrico Bonadio and Andrea Zappalaglio 24 Mar 2023
Lindt's chocolate bunny trade mark win shows shape matters to consumersEnrico Bonadio and Alina Trapova 12 Oct 2022
Why it pays to link products to places - and how African countries can do itSamuel Samiai Andrews 24 Feb 2021
What Nestlé's attempt to trademark the shape of a KitKat teaches us about designTom Lee and Stefan Lie 2 Nov 2018
