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I'm a freelance graphic designer specialising in brand identity origination and print design with experience across various industry sectors and brand types. I work in the context of brand consultancies as a freelancer and also as an independent consultant working directly with start-ups.

I have strong conceptual skills capable of grasping complex positioning strategies and finding brand identity solutions to enhance brand strategy.

My creative skills are best suited to new brand projects and I specialise in a brandmark-led approach. This means I work at my best on projects that require rich and robust brand stories concentrated into the fewest elements, beginning with but not exclusive to the brand's primary expression, the brandmark.

You will find examples of brand new ventures, rebrands, brand transformations and brand evolutions on my website - www.modedesign.co.za. I've also included some of the projects that for unseen reasons at the time of the brief, client choice or additional unknown factors have resulted in unrealised work.

It's important to note that all the work on my website would not have been possible without the input and backing of various other people during the course of my career. This is typically the work I've produced for brand consultancies where teams of people are required to handle big projects for large organisations.

My skill-set is very well suited to start-ups so if you'd like to find out more about working with me you can e-mail at paulo@modedesign.co.za.