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I graduated from Rhodes University with a Bachelor of Journalism in New Media in 2008, and started my career as a junior sports editor for Primedia Online.

I grew into the position of Entertainment Editor and then Managing Editor for iafrica.com, while holding a role as social media manager for Primedia Online and its then-fledgling content marketing division, Juice Content.

In mid-2015, I was promoted to Content Business Manager for Primedia Online, which was acquired by Primedia Broadcasting in 2016.