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Benon Czornij is MD of Buynary (www.buynary.co.za).

With a BComm in information systems from UCT, he was a pioneer of the digital industry in the mid-1990s and started one of South Africa's first digital agencies, Generator Communications. He was also technical director and founder of HelloComputer (www.hellocomputer.net).

Benon has worked on a broad range of projects, including e-commerce, rich Internet applications, mobile phone applications, content management systems and broadband-based product experiences, for numerous local and international blue chip brands.