Practical Approach to Facebook Marketing
- How to set up the basics of your personal Facebook profile
- Altering the settings of the personal profile to reap the benefits of Facebook
- Creating a Facebook group in order to market your business organically and using other groups to reach maximum exposure and engagement.
- Creating a Facebook Page in order to market your business
- Understanding how to alter the settings of the Facebook page
- How to incorporate Woobox in order to enhance the Facebook experience
- The ability to capture leads using Google forms
- The various campaigns which can be created with audience manager
- How to Micro-market using audience manager
- How to identify all the relevant information regarding your target market using audience insights
- How to retarget using the audience tool
- Managing your various Facebook platforms with Business Manager
- Managing your various Facebook platforms with Hootsuite
- Understanding the Facebook algorithm and how it is possible to beat the algorithm
- Case studies
Practical Approach to Twitter Advertising
- Understanding twitter and setting-up a twitter account
Building a marketing strategy around twitter, whether that means:
- How to alter the settings of the backend of your twitter account in order to maximise exposure
- Determining which kinds of tweets work best for your business
- Understand a Twitter list and how you can use it in your marketing
- Understanding a Twitter list and how you can use it in your marketing
- Setting-up a campaign and which campaign would work best for your business
- Understanding the analytics and results of your campaign
- How to Micro-Market on Twitter
- How to use Tweetdeck to manage your Twitter campaign
- How to use Hootsuite to manage your Twitter campaign
- Case studies
Course details
Course Name | Date | Time | Cost |
Facebook | Tuesday 27 June 2017 | 9am – 3.30pm | R1950.00 |
Twitter | Thursday 29 June 2017 | 9am – 3.30pm | R1950.00 |
Please note if both courses are booked a discount will be offered and the total cost for both days is R3050.00. Course includes lunch
Venue:
Boston Media House, 128 - 10th Street, Parkmore, Sandton<!>
RSVP
Enquire about our corporate discount offerings for five or more members.