Action sports footwear and apparel brand Vans has announced an official partnership with Tony Hawk, a skateboarding legend and global youth icon. The partnership will allow Vans and Hawk to create original and inspiring brand campaigns with the aim of enabling creative expression through skateboarding. By creating these initiatives and events that support skateboarding communities globally, the Vans x Tony Hawk partnership will also bring fans together through social livestream campaigns, give-back programs as well as product collaborations.
As an official global brand ambassador for Vans, Hawk will work with Vans to promote its global brand platforms, support its mission and grow skateboarding globally. Hawk commented on the partnership: "Vans has supported skateboarding since the very beginning, and never wavered in its commitment, even with massive mainstream success. I have always respected their integrity, so it is an honor to officially join forces and help continue to grow skateboarding culture in the most authentic way possible,"
