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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

4 Nov 2024

Source: © Provoke Media Razor PR, Clockwork and Magna Carta excelled at the recent 2024 Global Sabre Awards

Elite of the elite: SA's Razor PR, Clockwork and Magna Carta excel at Global Sabre Awards

Danette Breitenbach 30 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

18 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

More news

Image source: Vitaliy Vodolazskyy –

Legal

Kenya's competition watchdog fines Mogo Auto for unfair practices

Joyce Karanja and Michelle Karimi Kimonye 1 Nov 2024

Kenyan President William Ruto speaks at a press conference where he announced spending cuts in government after protests against the proposed finance bill 2024/2025, in Nairobi, Kenya, 5 July 2024. Reuters/Monicah Mwangi/File Photo

Legal

Kenya's supreme court quashes ruling that voided 2023 finance law

Humphrey Malalo and Elias Biryabarema 30 Oct 2024

Kenyan eco-entrepreneur tackles food waste with sustainable solutions

ESG & Sustainability

Kenyan eco-entrepreneur tackles food waste with sustainable solutions

MultiChoice 28 Oct 2024

Pedestrians walk outside the Safaricom mobile phone customer care centre during the launch of its 5G internet service in the central business district of Nairobi, Kenya, 27 October 2022. Reuters/Monicah Mwangi/File Photo

ICT

Kenya's Safaricom raises $117m with local sustainability-linked loan

25 Sep 2024

Nike shakes up leadership in efforts to revive sales

Retail

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Source: Brics Competition Law and Policy Centre.

Finance

Brics and China unite for a groundbreaking commodities exchange system

19 Sep 2024

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

Lifestyle

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

18 Sep 2024

Huawei's Watch Fit 3 is a very well packaged and priced fitness wearable

ICT

Huawei dominates global wearable market

Lindsey Schutters 12 Sep 2024

Image source: Bibhash Banerjee from

ESG & Sustainability

Bird species are disappearing at an alarming rate in Kenya – new study

Joseph Ogutu 6 Sep 2024

Stepping up youth employability for jobs and better life chances

Education

Stepping up youth employability for jobs and better life chances

Vera Ng’oma, British Council 4 Sep 2024

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