 | MARKETING & MEDIA
[Carole Kimutai] AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year. |
| MARKETING & MEDIA
[Carole Kimutai] Canon Middle East, a subsidiary of Canon Europe has re-entered the Kenyan market, taking on a more tactical and aggressive approach to its business development strategy in the country. |
| MARKETING & MEDIA  [Carole Kimutai] CfC Stanbic Bank will sponsor a television reality show, CfC Stanbic Bank Magnate, which seeks to find and nurture Kenya's future entrepreneurs. The business reality show, which started yesterday, Thursday 27th October 2011, will air on national television broadcaster Kenya Broadcasting Corporation (KBC) and Kiss TV.
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| MARKETING & MEDIA
[Carole Kimutai] Bharat Thakrar, CEO of Scangroup Limited, has been nominated for the 2011 All Africa Business Leader Awards in the Africa Entrepreneur of the Year award category. Thakrar has been recognised for his entrepreneurial skills in building Scangroup into a powerful pan African business. The awards aims at recognising business leaders and companies that have excelled in Africa over the last year. |
| MARKETING & MEDIA
[Carole Kimutai] Online video sharing site YouTube, has announced the launch of a Kenyan domain, www.youtube.co.ke. YouTube Kenya will offer video content from around the world through a local interface that will promote the most relevant content to Kenyans. Already Kenyan broadcasters Nation Media Group, the Standard Group Limited, and Homeboyz Entertainment Limited are among the top YouTube channels viewed. |
| MARKETING & MEDIA [Carole Kimutai] Kenya's Public Relations sector is one of the fastest growing in the East African region; but a recent report on the practice of PR in Kenya has revealed serious gaps in the profession. The report highlights three areas of grave concern; a general deficiency in understanding of PR, lack of standardised training, and puny PR ethics, regulation and standards. |
| MARKETING & MEDIA  L to R: Stephen Isaboke (general manager of MultiChoice Kenya), Samuel Poghisio (Minister for Information and Communications, Kenya) and Felix Kyengo (manager of GOtv) The new pay TV provider, GOtv, which recently launched in Uganda, officially launched the digital terrestrial television service in Kenya last week and went live on 14 September 2011. The new pay service is aimed at giving Kenyan TV lovers access to news, children's programming, documentaries, series and movies. |
| MARKETING & MEDIA [Carole Kimutai] On Monday 5 September, managing director of mobile operator, Airtel Kenya, Rene Meza announced his resignation. In Kenya's highly competitive telecom sector that has only four players, Meza's exit was big news. |
 | [Marketing & Media] Visual Communicator rule on telling story visualy |
| MARKETING & MEDIA
[Carole Kimutai] In a strategic bid to further enhance awareness on the distinct Kenyan tea attributes in the international markets, the Tea Board of Kenya (TBK) has retained Phipps PR, a food and drinks public relations agency to handle its publicity brief in the United Kingdom. |
| MARKETING & MEDIA
[Carole Kimutai] MobiKash Afrika Limited, a private company incorporated in Kenya, has unveiled an innovative independent mobile commerce ecosystem. The platform will work across all Kenya's four GSM networks (Safaricom, Airtel, Orange, and Yu) and across participating banks. |
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 | MARKETING & MEDIA
[Gregory Gondwe] An assistant professor and director at the Institute for International Journalism at Ohio University's Scripps College of Communication, Dr. Yusuf Kalyango last week told a health and development communication workshop in Kenya that bad conditions that prevail in Africa are impeding the growth of African journalists. |
| MARKETING & MEDIA [Carole Kimutai] East African PR agency Gina Din Corporate Communications (GDCC) has been awarded the African Consultancy of the Year Award at the 2011 SABRE awards held in Prague, Czech Republic. The agency bagged the international award for their consistency in delivering PR strategies and campaigns over the years. |
| MARKETING & MEDIA
[Carole Kimutai] Tea, Kenya's leading export, is set for a massive branding initiative that will be used to identify and promote the tea in local and international markets. Towards this end, the Tea Board of Kenya has appointed the Kenya Bureau of Standards (KeBS) to implement a globally recognised mark of origin for Kenyan tea. |
| MARKETING & MEDIA
[Carole Kimutai] As a way of building the Kenyan brand, the country has launched Export Brands Kenya, a new marketing concept for Kenya's exports sector. This is Kenya's first ever attempt to showcase the country's export potential among local, regional and international audiences. |
| MARKETING & MEDIA
[Carole Kimutai] A creative content task force has been formed to spearhead the promotion of the residual capacity and economic potential of Kenya's broadcast and film industry. The initiative by the Kenya ICT Board is expected to promote Kenya's underutilised creative content economy. |
| MARKETING & MEDIA
[Carole Kimutai] Barely two weeks after the Communications Commission of Kenya (CCK) launched the mobile number portability (MNP) service, one of the mobile players is crying foul. Airtel Kenya MD Rene Meza has raised a red flag saying several anti-competition tactics were being used to block customers seeking to move to its network. |
| MARKETING & MEDIA [Carole Kimutai] yu, the mobile phone brand of Essar Telecom Kenya has added Facebook to its Peperusha platform making the social networking site available to subscribers without the need for an internet connection. |
| MARKETING & MEDIA
[Carole Kimutai] African Laughter has launched an online news and information centre for the Kenyan media. The website is a press release news service for journalists and editors seeking extra news leads, or who want to stay abreast of the day's media events and releases. |
