 | MARKETING & MEDIA
[Gregory Gondwe] An assistant professor and director at the Institute for International Journalism at Ohio University's Scripps College of Communication, Dr. Yusuf Kalyango last week told a health and development communication workshop in Kenya that bad conditions that prevail in Africa are impeding the growth of African journalists. |
 | MARKETING & MEDIA  [Carole Kimutai] East African PR agency Gina Din Corporate Communications (GDCC) has been awarded the African Consultancy of the Year Award at the 2011 SABRE awards held in Prague, Czech Republic. The agency bagged the international award for their consistency in delivering PR strategies and campaigns over the years.
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| MARKETING & MEDIA
[Carole Kimutai] Tea, Kenya's leading export, is set for a massive branding initiative that will be used to identify and promote the tea in local and international markets. Towards this end, the Tea Board of Kenya has appointed the Kenya Bureau of Standards (KeBS) to implement a globally recognised mark of origin for Kenyan tea. |
| MARKETING & MEDIA
[Carole Kimutai] As a way of building the Kenyan brand, the country has launched Export Brands Kenya, a new marketing concept for Kenya's exports sector. This is Kenya's first ever attempt to showcase the country's export potential among local, regional and international audiences. |
| MARKETING & MEDIA
[Carole Kimutai] A creative content task force has been formed to spearhead the promotion of the residual capacity and economic potential of Kenya's broadcast and film industry. The initiative by the Kenya ICT Board is expected to promote Kenya's underutilised creative content economy. |
| MARKETING & MEDIA
[Carole Kimutai] Barely two weeks after the Communications Commission of Kenya (CCK) launched the mobile number portability (MNP) service, one of the mobile players is crying foul. Airtel Kenya MD Rene Meza has raised a red flag saying several anti-competition tactics were being used to block customers seeking to move to its network. |
| MARKETING & MEDIA [Carole Kimutai] yu, the mobile phone brand of Essar Telecom Kenya has added Facebook to its Peperusha platform making the social networking site available to subscribers without the need for an internet connection. |
| MARKETING & MEDIA
[Carole Kimutai] African Laughter has launched an online news and information centre for the Kenyan media. The website is a press release news service for journalists and editors seeking extra news leads, or who want to stay abreast of the day's media events and releases. |
| MARKETING & MEDIA
[Carole Kimutai] Kenya's software developers active in developing mobile money applications are going to have a chance to showcase their products at this year's AITEC Banking and Mobile Money Conference in the Young Innovators Mobile Applications Hub, sponsored by Google. The event will be held 2-3 March 2011. The Hub is being organised by AITEC in partnership with iHub and the Kenya ICT Board. |
| MARKETING & MEDIA
[Carole Kimutai] Essar Telecom Kenya has signed a deal with Young & Rubicam Brands that consolidates all marketing communications activity behind the YU brand. The partnership allows the advertising agency to provide the YU brand with integrated marketing communication solutions through advertising, media buying, direct and digital marketing, as well as public relations. |
| MARKETING & MEDIA [Carole Kimutai] Jubilee Insurance Kenya has appointed Young & Rubicam Brands to provide it with marketing and advertising support across the East African region, the Indian Ocean and West Africa. |
| MARKETING & MEDIA
[Carole Kimutai] Kenya Union of Journalists and Allied Workers secretary general Eric Orina has accused the media of slanted news coverage and unprofessionalism. In a letter to media owners and editors, Orina called for objectivity from the media rather than subjectivity. |
| MARKETING & MEDIA
[Carole Kimutai] Diageo has launched the annual Africa Business Reporting Awards in Nairobi, Kenya. The six year old awards is an initiative of Diageo - a premium drinks business with majority shareholding in East Africa Breweries Ltd (EABL). In 2010, 700 entries from more than 25 countries were received. |
| MARKETING & MEDIA
[Carole Kimutai] South African Tourism (SAT) has turned its marketing sights on the Kenyan market with the launch of a mobile site. Visitors to the mobisite will be required to register which means that they only receive information they are interested in. |
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[Carole Kimutai] 60% of Kenya's online users access the internet on their mobile phones. This is according to Digital Life, an online activities and behaviour study that was released on Thursday, 2 December 2010 in Nairobi by TNS Research International. The study was conducted in several Kenya cities; Nairobi, Mombasa and Kisumu. Eight hundred people were interviewed; 400 online and 400 face-to-face. |
| MARKETING & MEDIA
[Carole Kimutai] Tell-Em Public Relations has bagged the prestigious award of PR Campaign of the Year in the 2010 Public Relation's Society of Kenya (PRSK) Awards. The agency's campaign for the 2010 FIFA World Cup Trophy Tour with Coca-Cola in Kenya in November 2009 was awarded for its outstanding media relations coverage. |
| MARKETING & MEDIA
[Carole Kimutai] Globetrack International (GTI), a Kenyan media monitoring company, has launched a social media monitoring service. Social media platforms, including Facebook, Twitter, LinkedIn, YouTube, MySpace and others, have become very popular in Kenya. |
| MARKETING & MEDIA
[Carole Kimutai] Safaricom has posted a KSh47.1 billion profit in the first half of its financial year that ended on 30 September 2010. The mobile operator continues to enjoy the lions share of the market with 17.71 million subscribers out of a total of 21.78 million. |
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| MARKETING & MEDIA
[Carole Kimutai] John Sergon, ICT director at the Directorate of e-Government Kenya in the Office of the President, has lauded Kenya for making efforts towards becoming an open country through promoting citizens' rights to access information provided for in Kenya's new Constitution that came to effect on 27 August 2010. |
