 | MARKETING & MEDIA  [Carole Kimutai] Despite the global crunch that has seen a drastic reduction in consumer spending, retail supermarket chain Nakumatt has launched a R3m (KSh30m) Christmas season rewards program that will run for two months.
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 | MARKETING & MEDIA [Titus Kaloki] It was delightful to read in one of our common dailies, the Daily Nation, about how the corprate players in Kenya have come to see sense in product placement and sponsorship on popular TV shows. |
| MARKETING & MEDIA [Carole Kimutai] Economic crunch forces Kenyan shoppers to change consumption habits. |
| MARKETING & MEDIA [Carole Kimutai] In early August, Kenya's president Mwai Kibaki was in the Maasai Mara to witness the unfolding of the world's seventh wonder - the migration of millions of wildebeests from the Mara to the Serengeti in neighbouring Tanzania. Every year, thousands of tourists come to Kenya to view this amazing spectacle. |
| MARKETING & MEDIA [Carole Kimutai] In the last few years, mobile phone users in Kenya had become accustomed to the British (Safaricom/Vodacom) business modus operandi until the French (Telkom Kenya) entered the scene with their Orange brand. This has added a different flavour and style of business with twists in the Kenyan communications marketplace. |
| MARKETING & MEDIA [Carole Kimutai] Animation is an industry which has been dominated by the West. In Africa, the concept is relatively new, but this year nine animation films from Kenya will be screened at the prestigious Africa in Motion (AiM) festival that will run 23 October - 2 November 2008 in Edinburgh, UK. |
| MARKETING & MEDIA [Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. |
| MARKETING & MEDIA [Carole Kimutai] Earlier in the week, the Kenya ICT Board, a delegation of Kenyan industry players and stakeholders launched the country's BPO value proposition to the European market at the Call Centre Expo in Birmingham. |
| MARKETING & MEDIA [Carole Kimutai] In Kenya, the mobile phone has become a very powerful gadget. Apart from just receiving and making calls, the cell phone can do a lot of other things that a few years ago were thought impossible. From the cell phone I can; send and receive email, buy airtime from my bank account, receive airtime from another phone user, top up another phone user and pay my bills. |
| MARKETING & MEDIA [Carole Kimutai] Love them or hate them, journalists are here to stay. Yesterday they were your best friends because they published an excellent review of the new product you just launched. Today they are your enemy; they published a story that you think was not well-balanced. So, to whose tune should the scribes dance to? |
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[Carole Kimutai] Kenyan retail supermarket chain, Nakumatt opened a branch in Kigali, Rwanda, officially opening its doors last weekend as part of its campaign in reaching the Pan African market. |
| MARKETING & MEDIA [Carole Kimutai] Two weeks after Celtel rebranded to Zain, another telecommunication company, Telkom Kenya, has joined the band wagon and unveiled its new look. According to Telkom Kenya, the rebranding symbolises the company's changes internally in terms of strategy, operation and organisation. |
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[Carole Kimutai] A majority of Kenyans have at least two mobile lines - Safaricom, Zain and/or a Telkom Code Division Multiple Access (CDMA) line. Usually, a mobile phone user will have one regular line influenced by which operator friends, relatives and business contacts use because it is cheaper to call within the same network and a second or third line used occasionally. |
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[Vuyo Mkosi] What first strikes you about Nairobi is the vast number of outdoor advertising sites visible. The city is littered with outdoor, positioned at every roundabout, in every neighbourhood and on most streets. These are not just small or average-sized billboards either, they are all huge. |
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[Carole Kimutai] Retail supermarket chain, Nakumatt has moved to bolster its financial services offering with a KSh20m information technology switching system. |
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[Carole Kimutai] Rene Meza is the new managing director for Celtel Kenya. Rene brings over ten years of experience in the telecom industry from Africa, Asia and Latin-America. |
| MARKETING & MEDIA [Carole Kimutai] Cables and conductors' manufacturer, East African Cables (EAC), is celebrating its recent inclusion in the blue chip stocks club - the Nairobi Stock Exchange (NSE) 20 Share index. |
| MARKETING & MEDIA [Carole Kimutai] The Ogilvy Public Relations Kenya campaign to manage and position the restructuring of Telkom Kenya has been voted the best in Africa. |
| MARKETING & MEDIA [Carole Kimutai] Wunderman Kenya, the direct and digital marketing agency division of Ayton Young and Rubicam (AY&R) Group has announced a deal that will see it sell advertising on the leading search engine - www.google.com. |
| MARKETING & MEDIA [Carole Kimutai] This coming Saturday, May 24, Nairobi will play host to a fashion and the arts show that is aimed at harnessing African creativity and promoting Kenya as a dynamic cultural hub. |
