PMI's heated tobacco product wins Good Design Award

The Good Design Awards acknowledged the technology and customer-centric design of Philip Morris International's (PMI) heated tobacco product IQOS. Since 1950, the Good Design Awards have been awarding the most innovative industrial, product, and graphic designs.

PMI's IQOS device was designed in collaboration with consultants Design Partners. The product heats tobacco rather than burning it to generate a vapour that's chemical composition is different than cigarette smoke.