Cell C drops King James, FoxP2 - retains Ogilvy
Cell C has decided to drop King James and FoxP2 as its advertising agencies. Cell C had announced in February 2012 that it had appointed FoxP2, King James, Prima Plus and Trigger/Isobar as its ad agencies. King James and FoxP2 were to replace Ogilvy Johannesburg. Ogilvy will now be retaining the Cell C business.
25 Apr 2012
The news in February that FoxP2 and King James would take over the account had hardly been announced when the account move was frozen. Alan Knott-Craig Snr had been appointed the new CEO of Cell C and had not been party to the decision on the new agency appointments, while Cell C brand and marketing communications executive Mandy Waddington, who presided over the agency appointment process, left the company.
Speculation on the account review escalated as Cell C drew a curtain of silence around the process - by informed accounts not even communicating progress with the affected ad agencies.
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About Herman Manson: @marklives
The inaugural Vodacom Social Media Journalist of the Year in 2011, Herman Manson (@marklives) is a business journalist and media commentator who edits industry news site www.marklives.com. His writing has appeared in newspapers and magazines locally and abroad, including Bizcommunity.com. He also co-founded Brand magazine.
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