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yu launches internet-free Facebookyu, the mobile phone brand of Essar Telecom Kenya has added Facebook to its Peperusha platform making the social networking site available to subscribers without the need for an internet connection. Users of Peperusha - yu's SMS chat and email service, can now update their facebook status or profiles, as well as chat with their friends and families using their standard mobile phones with no internet capabilities. "Currently, the market is marching towards a digital era where a lot of companies offer product, services and solutions online. Working on the same concept and leveraging the online digital medium, yu is leading in the social networking revolution in Kenya by providing easy access to Facebook for everyone, without the need for expensive handsets or data plans which has been a major obstacle," said Madhur Taneja yu country manager. About Carole KimutaiCarole Kimutai is a writer and editor based in Nairobi, Kenya. She is currently an MA student in New Media at the University of Leicester, UK. Follow her on Twitter at @CaroleKimutai. View my profile and articles... |