Reichelt says sorry for Cell C 4G 'confusion'
Cell C CEO Lars Reichelt has used a full-page advertisement in Sunday's City Press newspaper to apologise for "confusion I may have caused" with the company's controversial "4Gs" branding.
18 Oct 2010
In the prominent advertisement, which is addressed in the form of a letter to SA cellphone users, Reichelt apologises for sowing confusion with Cell C's use of the 4G and, later, 4Gs terms.
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About Duncan McLeod: @mcleodd
Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.
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