Local trio eyes online content gold
An easy-to-use, simple and global micropayments system for publishers - it's long been the missing link in the digital content game, especially for smaller publishers. Now, three South African web entrepreneurs hope to plug the gap.
26 May 2010
Saul Kropman, Toby Kurien and Jason Kramer, who head up start-up technology business JTS Technology Concepts, have developed a micropayments system called Cred that they say will make it easy for publishers worldwide to collect small payments from readers wanting to access their content.
If they get it right, their company could generate an enormous buzz in publishing circles. For the longest time, publishers, especially large newspaper groups, have been trying to find a model for making money online. And smaller publishers haven't had the finances or technical wherewithal to develop their own micropayment platforms.
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Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.
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