Sport the big loser as Vodacom cuts costs
Did you catch that game recently between the Vodacom Cheetahs and the Vodacom Bulls at Vodacom Park in the Vodacom Super 14? Perhaps not surprisingly, Vodacom, South Africa's largest cellphone group, has decided that it sponsors perhaps a little bit too much sport.
21 May 2010
CEO Pieter Uys has announced that the group will cut its investment in events like the Super 14 as it seeks to reduce costs as margin pressures, particularly from the upcoming sharp reductions in wholesale mobile call termination rates, begin to bite into its SA business.
And rugby and soccer look set to be the big losers.
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About Duncan McLeod
Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.
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