Newspapers will survive the Internet, says Google exec
The print medium is not going to die and newspapers will continue to be a feature of the media landscape well into the future.
1 Feb 2010
That's the view of Google executive Santiago de la Mora who believes that just as VHS, and later DVD, didn't kill cinema, websites and electronic readers won't stop the printing presses.
However, newspaper publishers can't ignore the Internet. “The challenge for newspapers is how they make content relevant for Internet users,” De la Mora says. “That means going further than they do in print, enhancing content and making it more relevant.”
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Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.
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